[October 01, 2014]

Wasa Crispbread Receives Non-GMO Project Verified Seal

Wasa is pleased to announce seven of its crispbread products have passed the independent verification and testing process allowing them to bear the Non-GMO Project Verified seal. The seal assures shoppers that best practices have been followed to avoid the inclusion of genetically modified organisms (GMOs), and the product is in compliance with the Project's rigorous standards.

Wasa has a variety of different crispbread options, providing families with an easy, all natural, healthy, option, many of which have always been non-GMO. Products with the Non-GMO Project Verification include the Light Rye, Multigrain, Heart, Flax Seed, Whole Grain, Fiber and Sourdough Rye.

The seal indicates the product will be required to endure ongoing testing and inspections; and after the test, rigorous traceability and segregation practices must be followed to ensure all ingredients continue to maintain the high standard and non-GMO requirements.

Wasa strives to provide consumers with crispbread products that are natural and healthy, while satisfying people more so than other similar products. From the beginning, rye, yeast, salt and water have been the basic ingredients in many Wasa products. Through the years, Wasa has added a number of varieties and new flavors. Other grains, such as wheat, oats and barley, Flax Seed and more flavorful ingredients have been included to make only the best-tasting crispbreads.

"At Wasa, our number one priority is providing healthy and wholesome snack options for everyday use," said Senior Associate Brand Manager, Greg Arseneau. "Consumers are looking for a more nutritional snack option and the Non-GMO Project verification solidifies our claim to of using the best quality ingredient in our products."

The key ingredient in most Wasa Crispbreads, whole grain flour, provides great flavor and nutrition. Wasa and other whole grain foods offer a variety of essential vitamins and minerals that keep a body in good working order and can help a person meet the daily requirements for whole grains. National guidelines recommend Americans aim for three or more, one-ounce servings of whole grains per dayⁱ. Diets rich in whole grain foods and other plant foods that are low in total fat and cholesterol may reduce the risk of heart disease and some cancersⁱⁱ.

The wholesome flavor of Wasa complements countless foods and can be enjoyed alongside soups and salads, or with your favorite toppings. Wasa can help a person get the nutrients needed every day, not only from the crispbread itself, but also from the healthful foods paired with it, such as fresh vegetables and fruit, lean meat, low-fat dairy spreads and/or other nutrient packed foods. Wasa Crispbreads are easy to store, carry and eat on-the-go for the health minded person.

About Wasa

Since 1919 Wasa is the biggest crispbread baker in the world, selling its products in 40 different countries, from Scandinavia to America. In 1999 Wasa became part of the Barilla Group together with many other bakery brands such as Mulino Bianco, Harry's and Pavesi. The Wasa Bakeries are situated in Filipstad Sweden, and in Celle Germany. From these two locations we bake our crispbread and other products for many countries around the world. The biggest markets for the Wasa brand outside of Sweden are the other Nordic countries and Germany closely followed by Poland, The Netherlands, France and The United States of America.

About Barilla

Created in Parma in 1877 out of a shop that made bread and pasta, Barilla is today among the top Italian food groups, a world leader in the pasta and pasta sauce businesses in continental Europe, bakery products in Italy, and the crispbread business in Scandinavia. Currently, the Barilla Group owns 30 production sites (14 in Italy and 16 abroad) and exports to more than 100 countries. Every year, its plants turn out around 1,700,000 tons of food products that are consumed on tables all over the world, under the following brand names: Barilla, Mulino Bianco, Voiello, Pavesi, Academia Barilla, Wasa, Harrys (Francia and Russia), Misko (Grecia), Filiz (Turchia), Yemina and Vesta (Messico).

For more information, please visit: www.barillagroup.com or www.barilla.com.

ⁱ U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans, 2010. 7^th Edition, Washington, DC: U.S. Government Printing Office, December 2010

ⁱⁱ FDA U.S. Food and Drug Administration, 21 CFR 101.76.

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