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Walt Disney Parks and Resorts Partners with Verizon to Bring Mobile Magic to U.S. Parks
(Wireless News Via Acquire Media NewsEdge)
Walt Disney Parks and Resorts and Verizon are teaming for a multi-year
relationship designed to enhance the guest experience - before, during
and after guests arrive at Walt Disney World Resort and Disneyland
Resort.
The companies said the alignment allows guests to have a personal tour
guide right in their wireless phones along with reliable new services
at the parks. Early next year guests will also use Verizon Wireless'
technology when experiencing Disney's Kim Possible World Showcase
Adventure, an ultra-interactive attraction coming to Epcot in Walt
Disney World Resort, the company said.
"With more than 90 percent of families bringing a mobile phone into our
Parks, our objective was to enhance the magical Disney experience
through innovative wireless technology," said Jay Rasulo, Chairman,
Walt Disney Parks and Resorts. "Imagine receiving up to the minute tips
on special Park activities with just the touch of a button or receiving
a call from Buzz Lightyear welcoming you to the Magic Kingdom."
Beginning next year, Disney said that guests will be able to access an
array of features on their Verizon Wireless phones while at the Walt
Disney World or Disneyland Resort to help them make the most of their
Disney experiences. Planned services include an exclusive mobile
application that will give guests with Verizon Wireless service the
ability to easily locate shows, restaurants and the Disney characters
anywhere inside the Parks; get real-time attraction availability
information; access mobile games; receive messages from characters and
more. Verizon Wireless is also continuing to invest in its wireless
network from coast to coast, and the relationship with Disney means the
wireless users will benefit from further enhancements to the Verizon
Wireless network in the Parks.
John Harrobin, senior vice president of digital media and marketing for
Verizon, said, "All of our efforts focus on one goal: making the Disney
experience even better for our customers. There are few life
experiences that are more memorable than visiting a Disney Park, and
now guests with Verizon Wireless service will unlock even more magic
from their visit - by navigating the Parks easier and faster with
instant access to key information such as 'Where's Mickey now?' and
other special features - even when they travel home and share their
experiences with family and friends."
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright ? 2008 Wireless News
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