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Walgreens Unveils Online Savings and New Weekly Ad Circular
Feb 15, 2012 (Close-Up Media via COMTEX) --
Walgreens announced its advertising circular has re-launched with a digital offering that offers hundreds of additional items through Walgreens.com and its mobile applications, while the print version gets a new look and feel designed to improve the shopping experience.
"This is the most dramatic refresh we've made to the weekly ad in more than two decades, delivering added value for our growing numbers of online and mobile customers, as well as a better experience for those who look forward to seeing it in print," said Joe Magnacca, Walgreens president of daily living products and solutions. "We're giving people more convenient ways to shop and save, and this complements our multi-channel strategy by finding new and different ways to cater to today's consumers."
According to the Company, the new design includes coupons grouped together by category on easy-to-find pages as well as sale items featured more prominently throughout.
Walgreens has also added "QR codes," enabling mobile users to quickly view more deals directly from a smartphone. Customers can also visit category-specific Walgreens websites highlighted in the ad or find additional bonus buys inside stores.
The online and mobile circular features hundreds of additional in-store offers, online exclusive pages and other "bonus buys." Online ads also allow for social sharing via Twitter and Facebook, the ability to create advanced shopping lists and more.
Those who sign up to receive the weekly ad via email will receive it as a sneak peek, delivered on Fridays. Signup is available online at walgreens.com/sneakpeek or in stores. Those who register will receive a $5 coupon.
"We know that for approximately half of the visitors to Walgreens.com, their next action is to go to one of our stores to shop," Magnacca said. "For our loyal customers who don't use computers or the Internet, all of the items we feature online each week will also be specially-marked in our stores."
To help pharmacy customers better manage their health, Walgreens mobile applications and online tools feature mobile resources such as prescription text alerts, which notify patients when refills are due and when prescriptions are ready. Text alerts are used by more than 2 million pharmacy customers. In addition, Walgreens Refill by Scan application enables pharmacy customers to order prescription refills simply by scanning a barcode. Nearly 40 percent of Walgreens online refills currently come through mobile scanning.
More information:
walgreens.com/weeklyad
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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