|[April 17, 2012]
The Wait Is Over… Barclaycard US Welcomes Cardmembers to Join Barclaycard Ring® MasterCard® Card Community
WILMINGTON, Del. --(Business Wire)--
Barclaycard US, the payments business of Barclays in the United States,
today announced the availability of the first social credit card
designed and built through the power of community crowdsourcing.
Previously in alpha testing, Barclaycard is now welcoming new
cardmembers to join the Barclaycard
Ring® MasterCard® card community.
"We have learned a great deal from our first cardmembers and are
thrilled to be able to open up the Barclaycard Ring community to see how
the product will begin to evolve based on the needs and collective input
of our customers," said Paul Wilmore, Managing Director-Consumer
Markets, Barclaycard US. "Offering our cardmembers simple, transparent
terms as well as the opportunity to help decide how this card can best
work for them is all part of our vision to revolutionize the credit card
Ring MasterCard card has simple, easy-to-understand terms and
One, low 8 percent interest rate for all balances (not 7.99%).
No annual fees.
No balance transfer fees, enabling revolving credit card holders to
transfer balances from higher interest-rate reward cards and still
Giveback™, allowing community members an opportunity to share in the
profit generated from their collective decisions.
A simplified summary of the standard cardmember agreement.
The Barclaycard Ring community provides a forum where cardmembers can
exchange ideas, share knowledge and provide direct feedback to
Barclaycard US to help determine future product features. Throug weekly
online polls, the current community has already provided input on topics
ranging from product feature preferences to marketing programs.
"We know that interest rates are still very much top of mind among our
cardmembers as one of the most important considerations when choosing a
credit card and one of the most important topics they want to have a
voice about -- along with fees and rewards," Mr. Wilmore added. "Yet our
community has also told us that it wants a say in the direction of the
card program in other areas such as servicing and how the GiveBack™ is
administered, which allows the community to share in the program's
profitability. We have a highly engaged group within the community and
we expect this engagement to grow."
In the future, the Barclaycard Ring community will have an opportunity
to voice its opinions about specific product features and community
To support the new credit card, Barclaycard US has also developed a
dynamic new online community and servicing website that simplifies the
account management process for the cardholders. The web servicing site
for Barclaycard Ring represents a new digital service experience for
Barclaycard with enhanced functionality and easy to use tools.
For more information and to apply for the new Barclaycard Ring credit
card, visit http://www.barclaycardring.com/.
Find us on facebook.com/BarclaycardRing
or follow us on Twitter (News - Alert) @BarclaycardRing.
Multimedia assets, including downloadable images and videos are
available on the Barclaycard Ring media
About Barclaycard US
Headquartered in Wilmington, Del., Barclaycard US creates customized,
co-branded credit card programs for some of the country's most
successful travel, entertainment, retail, affinity and financial
institutions. The company employs 1,300 associates. For more information
please visit www.barclaycardus.com.
Barclaycard, part of Barclays Global Retail Banking division, is a
leading global payment business that helps consumers, retailers and
businesses to make and accept payments flexibly, and to access
short-term credit when needed.
The company is one of the pioneers of new forms of payments, and is at
the forefront of developing viable contactless and mobile payment
options for today and cutting edge forms of payment for the future. It
also issues credit and charge cards to corporate customers and the
British Government. Barclaycard partners with a wide range of
organizations across the globe to offer their customers or members
payment options and credit.
Barclaycard operates in the United States, Europe, Africa and the Middle
and Far East.
For further information about Barclays, please visit www.barclays.com.
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