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Vodafone UK: Vodafone Rolls Out Secure Device Battery Charging In Store
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:29092008
There's nothing more frustrating than running out of mobile phone
battery power when you most need to make a call, especially when it's
rare to know a number off by heart these days*. But from today Vodafone
UK will be changing all that as it rolls out ChargeBox - a secure way
to charge your mobile phone, MP3 player or games console.
ChargeBox allows customers to hire a locker to charge their device.
Each ChargeBox has a range of pins from the top manufacturers to ensure
that as many phones and devices as possible can be charged. Customers
simply plug their phone or device into the appropriate pin, insert
their money or pay by text to activate the charging, lock the door and
take the key with them. Customers using the service can not only be
assured that their phone is safely charging but that their personal
security is protected at all times as the device can not be accessed by
anyone accept the key holder.
Research** shows that instant access to email and social networks is
also very important to our every day lives - 45% of UK mobile phone
users access the Internet on their mobile, 62% check their email on
their mobile and 24% connect to social networks through their mobile.
But people become anxious when they can't use their phone to make a
call, access their email or social network: a quarter of people said
losing email, and for 12% losing access to social networks, would ruin
their day.
Customers of Vodafone and non-customers alike will be able to use a
ChargeBox ' battery charging service from as little as GBP1 for 30
minutes of charge. The maximum charge amount is GBP2 for 90 minutes.
Jonathan Dryland, Vodafone UK's head of retail development, said:
"We're always looking for ways we can make the lives of consumers
easier. The roll out of ChargeBox will give people that lifeline to
make a call when they've run out of battery power. We've made charging
your phone in a store a more secure process, with a flexible payment
method and plenty of choice about the devices people can charge whether
they're a Vodafone customer or not. Trials show this is a service that
will really make a positive difference to consumers and we expect it to
be a successful feature of our in-store customer service." Among the
first 30 stores to receive the ChargeBox will be Vodafone London St
Pancras, Vodafone at Harrods, Vodafone Birmingham Bull Ring, Vodafone
Belfast Victoria Square, Vodafone Newcastle's Douglas Way and Vodafone
Bristol Broadmead from 29th September. The roll out of ChargeBox
follows a successful trial in 12 stores around the UK***.
Notes to editors
* ChargeBox research conducted by YouGov 22239 questioned
50% of people know less than five numbers off by heart
** Research by London School of Economics and ICM on behalf of Vodafone
UK (July 08)
*** Trial happened in summer 2008 in 12 stores across the country
Stores:
London: Clerkenwell, Covent Garden, The Strand, St Pancras, Oxford
Street, Edgware Road, Harrods, Kensington High Street, Chiswick High
Road, Putney, Wimbledon Bridge
Out of London: Wellington Shopping Centre - Aldershot, Harlequin Centre
- Watford, Eagle Centre - Derby, Clumber Street - Nottingham, Abbey
Centre Retail Centre - Newton Abbey, Victoria Square- Belfast, Bullring
- Birmingham, The Mall - Barnsley, The Bridges Shopping Centre -
Sunderland, Grand Arcade - Cambridge, Eldon Square - Newcastle, County
Square - Ashford, Alexandra Gardens - Folkestone, The Arndale Centre -
Eastbourne, Westbury Mall - Fareham, New George Street - Plymouth,
Kingsland Crescent - Poole, Quedam Centre - Yeovil, Broadmead -
Bristol.
About Vodafone UK
Vodafone UK has 18.5 million customers and is part of the world's
largest mobile community offering a wide range of voice and data
communications. The company is committed to providing mobile solutions
that allow both consumer and business customers to make the most of
now. Vodafone customers can now use Internet on your Mobile to view and
navigate web pages and their favourite sites such as YouTube, eBay and
the BBC. In addition, Vodafone connects customers across the globe with
roaming agreements worldwide. It provides 3G roaming in 29 countries
and offers great roaming value with Vodafone Passport. Vodafone UK is
in the top 20 Best Big Companies to Work For in the Sunday Times Best
Companies List, March 2008.
CONTACT: Samantha Botting, Media Relations, Vodafone Group
Tel: +44 (0)1635 66 44 44
Customer services, Vodafone Group
Tel: 191 (from Vodafone handset)
Tel: +44 (0)8700 700 191
Non press or customer service enquiries, Head Office, Vodafone UK
Tel: +44 (0)1635 33 251
WWW: http://www.vodafone.co.uk
Rachel Byrne, Account Executive, for Vodafone UK
Tel: +44 (0)20 78417086
Tel: +44 (0)7920 052390
WWW: http://www.shinecom.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
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