| [June 09, 2008] |
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Virid to Relaunch Bakers Online Store
RESTON, Va. --(Business Wire)-- Virid, an interactive company that designs, builds, and manages online retail sites, today announced that Bakers, the leading specialty retailer of fashion-forward footwear for hip, style-driven young women, has selected the firm to redesign and relaunch its online store. Using Virid's marketAgility Platform, the relaunched Bakers site will offer more robust merchandising and fulfillment capabilities. The new site is expected to debut at the end of June.
"Virid has been an outstanding partner on this redesign. With the stability and flexibility of Virid's marketAgility Platform, Bakers will have a much improved e-Commerce site, with significant enhancement for our customers shopping experience," said Stan Tusman, Executive Vice President, and Chief Planning Officer for Bakers.
Virid's marketAgility Platform enables retailers to service customers better, build brands intelligently and grow business quickly. With the marketAgility platform, retailers can create online sites that fit their unique business model.
"Bakers came to us asking for tighter integration between its online store and its warehouse. With the marketAgility Platform, we were able to support Bakers requirements for real time data about sales demand and inventory and support their unique fulfillment model," said Steve Deller, Founder and CEO of Virid.
About VIRID
VIRID helps retail companies grow by building and powering strong online brands. VIRID marries smart, nimble technological solutions with cogent creative to develop, design and manage e-Commerce sites that increase revenue, build customer loyalty and are easy and flexible to deploy. Our experience and expert team is driven by one goal--the success and satisfaction of our partners. To learn more, visit us at www.virid.com.
About Bakers Footwear Group, Inc.
Bakers Footwear Group, Inc. is a national, mall-based, specialty retailer of distinctive footwear and accessories for young women. The Company's merchandise includes private label and national brand dress, casual and sport shoes, boots, sandals and accessories. The Company currently operates over 245 stores nationwide. Bakers' stores focus on women between the ages of 16 and 35. Wild Pair stores offer fashion-forward footwear to both women and men between the ages of 17 and 29.
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