Venture capital firms sell PopularMedia to StrongMail Systems
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[July 01, 2009]

Venture capital firms sell PopularMedia to StrongMail Systems

Jul 01, 2009 (Datamonitor Financial Deals Tracker via COMTEX) -- Venture capital firms DAG Ventures, LLC, Sequoia Capital Operations, LLC, and Steamboat Ventures, LLC have sold PopularMedia, Inc., a social media marketing company, to StrongMail Systems, Inc., a provider of commercial-grade solutions for marketing and transactional email. All the parties involved in the transaction are based in the US.



Deal Type Venture Finance Sub-Category Exit Deal Status Completed: 2009-06-30 Deal Participants Target (Company) PopularMedia, Inc.

Acquirer (Company) StrongMail Systems, Inc.


Deal Rationale The acquisition enables StrongMail to enter into a new market sector of integrated email and social media campaigns.

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