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Vanity Chooses MarketLive(R) FastTrack 2008 to Launch State-of-the-Art, Professional eCommerce Site in Time for Peak Selling Seasons
(Marketwire Via Acquire Media NewsEdge) FOSTER CITY, CA, May 12 / MARKET WIRE/ --
MarketLive, Inc., the leading global
eCommerce software and service provider for retailers, today announced
Vanity (www.vanityshops.com), a women's apparel multichannel retailer for
young, tech-savvy shoppers, has selected MarketLive? FastTrack 2008 to
launch its new, robust eCommerce site (www.evanity.com) in time for the
company's two peak selling seasons -- back to school and holiday 2008.
FastTrack combines essential software, services, and proven methodologies
in a single package. The program enables small and mid-sized multichannel
retailers to build and launch eCommerce sites that can increase revenue,
extend the retailer's brand, and tap into new markets in as little as
twelve weeks -- at an attractive price. FastTrack implementations started
before July 1, 2008 can be launched in time to capitalize on the Q4 2008
peak season.
"MarketLive FastTrack has exceeded our expectations on every level,"
commented Jodi Tollefson, Marketing Director at Vanity. "The technology is
more robust than we imagined and will meet our needs for years to come, the
service has been extremely professional, and the best practices we are
incorporating through MarketLive Intelligent Selling? will help ensure we
achieve our brand image and revenue targets. Most important, we did not
have to make any compromises by going with the FastTrack program."
Vanity's current site allows shoppers to find the right size and select the
best combination of clothing and accessories, and then directs shoppers to
purchase the items at one of Vanity's 200 retail stores across 24 states.
Tollefson added: "While this approach was effective at driving traffic to
our stores, we increasingly received requests from our customers -- a very
tech-savvy group of 16 to 24-year-old females -- who wanted to buy our
merchandise online. To meet the needs of our customers and increase our
revenues, we knew we needed a state-of-the art eCommerce site. MarketLive
was the best choice after a thorough evaluation."
"The goal of FastTrack 2008 is to put the MarketLive eCommerce Suite within
reach of more small to mid-sized, multichannel retailers," said Tiffany
Riley, Senior Vice President of Marketing at MarketLive. "With eCommerce
projected to grow by 20% in 2008*, FastTrack allows these companies to
increase revenues, extend their brands, and enter new markets, all at an
affordable price. We welcome Vanity to our family of customers."
About MarketLive FastTrack 2008
The MarketLive FastTrack 2008 program is a package of hosted eCommerce
software and services that are informed by proven MarketLive Intelligent
Selling? best practices. The foundation of the program is the MarketLive
eCommerce Suite, which includes: robust online storefront features,
powerful merchant self-service functionality, and sophisticated marketing
and merchandising capabilities. The program also includes site set-up and
professional creative, design and integration services. Sites are hosted
and managed by MarketLive IT professionals in the secure, reliable and high
performance MarketLive environment. The MarketLive eCommerce Suite is
easily upgradeable, allowing merchants to keep their sites up-to-date with
the latest online retailing best practices and technologies.
Free FastTrack site assessments are available now. These assessments allow
merchants to quickly determine how to grow their businesses and increase
their revenue with specific tactics and technologies from MarketLive.
Interested merchants can visit: http://www.marketlive.com/fasttrack.
Special FastTrack pricing is available for a limited time only.
About MarketLive
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided
enterprise-class eCommerce retail technology and services that help
fast-growing companies successfully sell goods and services online.
Designed to meet the unique requirements of catalogers, retailers, direct
marketers, and manufacturers, the extensible MarketLive? platform and
MarketLive's best practices-based Intelligent Selling? methodology enable
merchants to enhance their customers' experience online while dramatically
improving acquisition, conversion, and retention rates. The MarketLive
platform is the most retail-targeted, fully featured, customizable
eCommerce solution on the market today. MarketLive powers some of the most
successful retail Web sites, including Boston Proper, Bon-Ton Stores,
Stride Rite, and Trek.
*Forrester Research, 2007
Contact:
Kelli Tejada
MarketLive, Inc.
415.271.9820Email Contact
Copyright ? 2008 Marketwire
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