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Usama Fayyad, PH.D., Chief Data Officer, Yahoo!, and Andreas Weigend, PH.D., Former Chief Scientist, Amazon.com, to Deliver Keynotes at Predictive Analytics World, February 18-19, 2009, in San Francisco
(Marketwire Via Acquire Media NewsEdge) SAN FRANCISCO, CA, December 4 / MARKET WIRE/ --
Today, the business-focused event for
predictive analytics professionals, managers and commercial practitioners,
Predictive Analytics World, announced the keynotes and agenda for its San
Francisco event, February 18-19, 2009. Through real-life case studies and
expert discussions, the goal of the event is to strengthen the business
impact of predictive analytics deployment and establish new opportunities
and best practices in the field. Keynote speakers include Usama Fayyad,
PH.D., chief data officer for Yahoo, Andreas Weigend, PH.D., former chief
scientist for Amazon.com, and Eric Siegel, PH.D., conference chair for
Predictive Analytics World.
On Wednesday, February 18 at 9:00 a.m. PST, Siegel will present, "Five Ways
to Lower Costs with Predictive Analytics." In tough economic times,
businesses have the tendency to focus less on increasing returns and more
on decreasing costs. In this session, Siegel will discuss how predictive
analytics can help attendees market more optimally and filter out high risk
prospects, leading to decreased spending on marketing efforts.
That afternoon, at 1:15 p.m. PST, Fayyad will discuss, "New Challenges in
Predictive Analytics: Social Networking, Direct-Response Marketing, and
Understanding Customer Behavior." The expanding scope of interactive
media, including social media and behavioral targeting, offers deeper
insight into customers' intent than ever before. Fayyad will present
examples of such applications as well as challenges, and case studies to
illustrate the power of understanding and harnessing this data.
On day two of the conference, February 19, Weigend will deliver the morning
keynote at 11:00 a.m. PST, topic to be announced.
In addition to the insightful keynotes, Predictive Analytics World is the
only conference of its kind delivering vendor-neutral sessions across
verticals such as banking, financial services, e-commerce, entertainment,
healthcare, high technology, insurance, non-profits, publishing, and
retail. The agenda features case studies from leading companies such as
3M, Charles Schwab, Chase, Google, Wells Fargo and more.
To view the complete conference agenda, visit:
http://www.predictiveanalyticsworld.com.
About Predictive Analytics World
Predictive Analytics World is the business-focused event for predictive
analytics professionals, managers and commercial practitioners. This
conference delivers case studies, expertise and resources over a range of
business applications of predictive analytics. For more on this
conference's scope, visit: http://www.predictiveanalyticsworld.com.
Media Contact:
Carla Vicens
blast! PR for Predictive Analytics World
919-833-9975 x10Email Contact
Copyright ? 2008 Marketwire
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