[December 12, 2017] |
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U.S. Suprep Kit Promotional Report 2016-2017 - Research and Markets
The "Suprep
Kit 2016 U.S Promotional Report" report has been added to Research
and Markets' offering.
The 5 Key Questions Addressed by this Report:
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How many physicians were reached by Suprep Kit through personal
promotion in 2016 and how does this compare to its peer set in the
Colonoscopy markets?
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What promotional mix was leveraged (e.g., sales rep detailing,
physician education, and paid speaking) and what was the median spend
on each type of activity?
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How does Braintree Labs's depth of coverage vary within key
specialties (e.g., Gastroenterology, General Surgery, Internal
Medicine, and Colorectal Surgery) and how does this compare to its
pers and the overall set of rep-accessible physicians?
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How often are physicians receiving paid meals for Suprep Kit
throughout the year (e.g., monthly, quarterly, annually)?
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Who were the most detailed prescribers and top paid speakers for
Suprep Kit in 2016?
Data Sources and Methodology:
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We leverage company-reported financial transaction data disclosed
through CMS Open Payments. This data set captures all transfers of
value (e.g., speaking fees, consulting fees, travel, education, and
meals) made on behalf of a drug or device manufacturer to a physician.
Currently, 42 months of longitudinal data is available - covering
payments to more than 900,000 U.S. healthcare professionals.
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Over 5,800 paid interactions across 3,100 physicians made on behalf of
Suprep Kit were carefully examined to support our analysis. In
addition, interaction data from 2 peer products (e.g. MoviPrep and
Prepopik) was leveraged to provide benchmarking and market insights.
For more information about this report visit https://www.researchandmarkets.com/research/xdv24d/u_s_suprep_kit?w=4
View source version on businesswire.com: http://www.businesswire.com/news/home/20171212006182/en/
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