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Urban Decay Leverages Compare Metrics' Solutions [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) Compare Metrics reported that Urban Decay, the L'Oreal cosmetics brand, has partnered with Compare Metrics to launch their Product Discovery solution to help shoppers discover the right product to fit their unique needs and preferences. According to a media release, the Compare Metrics solution for Urban Decay includes Content Curation, Adaptive Navigation and Shopping Scenarios. "We continuously look for ways to encourage our customers to express their independent spirit and style," said Katherine LaFranchise, AVP, Digital, Urban Decay Cosmetics. "We are thrilled to bring them a revolutionary way to experience our unique brand culture and more easily discover the Urban Decay cosmetic products they will love." "The power of this new merchandising data in fueling Adaptive Navigation truly works," said Garrett Eastham, CEO, Compare Metrics. "We're excited to partner with the beloved beauty brand to enrich and 'humanize' the online shopping experience." More information and complete details: www.comparemetrics.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. [ Back To TMCnet.com's Homepage ] |