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Univision Special to Inform Viewers about Digital TV Switch
(Wireless News Via Thomson Dialog NewsEdge)
The Univision Television Network, a Spanish-language media company in
the United States, announced its second digital television special, "TV
Digital: Cu nto Sabes?" (Digital TV: How Much Do You Know?), informing
viewers of the various aspects of the transition to digital television
in 2009 in the U.S. and Puerto Rico.
The half-hour special will air on Saturday, March 22, at 4:30 pm ET/PT
(3:30 pm Central).
Hosted by network personalities Fernando Arau, host of Univision's
morning talk, news and entertainment program and Carmen Dominicci,
reporter of the network's weekly primetime magazine show "Aqu y Ahora",
the special will review in simple and easy to understand terminology
the difference between the current analog and upcoming digital systems.
The show will also feature Univision personalities including Carlos
Calderon, host of Galavisi n Television Network's interactive-music
show "Acceso M ximo" (All Access), Tony Dandrades, entertainment
reporter for Univision's top-rated news magazine "Primer Impacto"
(First Impact) and Marta "Martica" Rodriguez, popular personality on
Univision's entertainment news and gossip fest "El Gordo y La Flaca"
(The Scoop and The Skinny), who will explain the benefits of digital
broadcasting, the importance of applying for a digital-to-analog
converter box coupon and demonstrate, step-by-step, how to properly
install a converter box.
Also appearing in the special are Spanish-language television icon and
host of Univision's hit talk show "Cristina", Cristina Saralegui, who
will be interviewing Alex Nogales, president of the National Hispanic
Media Coalition; their discussion will focus on the importance of the
digital conversion and who will be affected by this change.
In October 2007 Univision launched a massive multi-platform campaign to
educate the country's Hispanic population on the upcoming
congressionally mandated transition from analog to digital television
broadcasting (DTV). According to a study released by Nielsen in
February, nearly 17 percent of Hispanic households could be left
without full power television service if the transition happened today.
"Univision, as the first broadcaster to implement a comprehensive,
multi-platform DTV education campaign, has taken a leadership role in
the DTV education efforts to ensure that all Hispanics in the U.S. and
Puerto Rico are appropriately informed about this complex and important
issue," said Cesar Conde, executive vice president and chief strategy
officer, Univision Communications. "These efforts are part of our
ongoing commitment to inform and empower the Hispanic community."
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright ? 2008 Wireless News
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