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Universal Music Group Uses NetBase LIVE Pulses™ Featuring Music Stars, so Artists Can Engage With Their Fans
[September 18, 2014]

Universal Music Group Uses NetBase LIVE Pulses™ Featuring Music Stars, so Artists Can Engage With Their Fans


MOUNTAIN VIEW, Calif. --(Business Wire)--

NetBase, the Social Analytics Company, today announced that Universal Music Group Nashville (UMGN) is using NetBase LIVE Pulse (News - Alert)™ dashboards to monitor the real-time social media performance of more than 30 country singers, including favorites such as Luke Bryan, Eric Church, George Strait, and Scotty McCreery as well as up-and-coming artists. Visitors to UMG's office in Nashville get a real-time social experience through the LIVE Pulses capturing social performance of each artist on a huge screen in the lobby.

With LIVE Pulses, UMG, the global leader in music recording, publishing and merchandising, can easily track posts, tweets and shared images of its artists on major social channels state-by-state, regionally or globally to see the most engaging conversations at any given second. LIVE Pulse's constantly moving ticker screen of social mentions, impressions and net sentiment maps the passion and focus of fans. It also enables social teams and executives to be alerted on geo hotspots and unusual spikes in social activity.

"LIVE Pulses give us a ground-breaking tool for actionable social insights and provide striking visualizations of what millions of fans are saying," said Tony Grotticelli, UMG's Manager of Digital Content & Analysis. "We can now provide our artists, managers and labels the net-sentiment and passion of fan conversations in real time."

UMG is one of the most innovative use cases of LIVE Pulse since it was launched by etBase to display real-time insights into brands in April 2014. Today brand managers, marketing professionals and advertising agencies use NetBase LIVE Pulse dashboards to monitor, understand and visualize in real-time the social engagement with their brands, products and services.



"When we launched LIVE Pulse a few months ago we realized real-time social analytics could be used to display social data in virtually every industry -- from financial services, to retail, to telecommunications -- and any business function as a quick way to know what's going on and discuss action," said Pernille Bruun-Jensen, Chief Marketing Officer at NetBase. "We're especially excited about the innovation UMG has shown in closely monitoring its country musicians as individual brands in the social sphere."

NetBase's proprietary, patented technology organizes, segments and understands conversations. The platform unlocks human emotions, behaviors and sentiment drivers to reveal insights into consumer behavior, gender, influencers, geo-location and more. An independent, third-party study by Pivot Group found that NetBase's technology performed up to nine times faster and was 50-70 percent more accurate than competitors' social analytics.


The LIVE Pulse dashboards run on tablets, desktop computers, smartphones and large screens.

About NetBase

NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses and connect with consumers every second. Our platform processes billions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation leaders. NetBase is a trusted partner to AMC Networks, American Airlines, Arby's, Coca-Cola, Kenneth Cole, Ogilvy (News - Alert), T-Mobile, Taco Bell, Walmart and YUM! and many other amazing brands and agencies.

Learn more at www.netbase.com or @NetBase. Get real-time brand insights with LIVE Pulse

About Universal Music Group (News - Alert) Nashville

UMG Nashville consists of Capitol Records Nashville, EMI Records Nashville, MCA Nashville and Mercury Nashville. Together their roster of artists reads like a who's who of Music Row stars, including Gary Allan, Dierks Bentley, Luke Bryan, Eric Church, Easton Corbin, Billy Currington, Vince Gill, Alan Jackson, Lady Antebellum, Little Big Town, Kip Moore, Kacey Musgraves, Jennifer Nettles, Darius Rucker, George Strait, Shania Twain and Keith Urban.


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