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United Kingdom : RAZORFISH HEALTHWARE, STAMPLAY forms startegic partnership [TendersInfo (India)](TendersInfo (India) Via Acquire Media NewsEdge) Razorfish Healthware agency has established a strategic collaboration with London-based Stamplay to develop a customised healthcare version of its app software. Publicis agency Razorfish said the partnership would enable it to optimise the app creation process for both pharmaceutical companies and healthcare providers . Roberto Ascione, president of Razorfish Healthcare, said: The attention of the healthcare industry towards mHealth is palpable and there is no doubt this will be an area that will see a massive growth in the coming years. He added that working with Stamplay - which enables developers to streamline the creation of customer-server web and mobile apps - would also enable the agency to provide a viable framework to health tech start ups. Nicola Mattina, co-founder of Stamplay, added: We are envisioning a version of our platform to enable large organisations in the healthcare industry to accelerate the testing and implementation of web and mobile applications that will be used by patients and doctors to for more effective prevention, improve disease management and adherence to treatment, and so on. mHealth continues to create and mature, particularly in the consumer sector where, most lately, Apple introduced its own HealthKit developer tools to drive the next stage of its mobile health technology. (c) 2014 Euclid Infotech Pvt. Ltd. Provided by SyndiGate Media Inc. (Syndigate.info). |