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Unica's Enterprise Marketing Management Software Named a KMWorld Magazine Trend-Setting Product of 2007
WALTHAM, Mass. --(Business Wire)-- Unica Corporation (Nasdaq: UNCA), a global provider of enterprise marketing management (EMM) solutions, today announced that its Affinium Software Suite was named a Trend-Setting Product of 2007 by KMWorld Magazine. The sixth annual list, which will be published in the magazine's September issue, recognizes software solutions that provide a unique market value and continual vision for the future. The products, evaluated by a panel of top industry analysts, consultants, editors and end-users, were judged on the criteria of usability, flexibility, adoption rate and total cost of ownership.
The Affinium Software Suite includes products that help marketers reduce costs, boost productivity and grow revenue - across relationship marketing, internet marketing, and marketing operations. The Affinium Suite provides robust customer analytics, event-detection, campaign management, lead management and marketing resource management capabilities. Unica's best-selling products Affinium Campaign(TM), Affinium NetInsight(TM) and Affinium Plan(TM) are included in the EMM solution.
Unica's web analytics solutions were chosen by KMWorld for their overall flexibility and advanced customer segmentation capabilities, which give marketers the tools they need to better tailor both their online and offline campaigns to fit customer needs.
"More than 650 individual products were considered by our team of editors, analysts, integrators and users," said Hugh McKellar, KMWorld editor in chief. "Each and every company whose products were chosen for this year's list of Trend-Setting Products is being acknowledged for its willingness to listen and serve its customers in useful and innovative ways."
"The KMWorld's Trend-Setting Product of 2007 award validates Unica's leadership in enterprise marketing management, and it underscores our proven track record for enabling marketers to easily and effectively analyze online and offline behavior to measurably improve their marketing results," said Yuchun Lee, co-founder and CEO, Unica Corporation. "We are pleased to be recognized with this important award by KMWorld, especially because it says that we are delivering what customers need, and that is our highest priority as an organization."
For more information about Unica and its products, please visit www.unica.com.
About KMWorld Magazine
The leading information provider serving the knowledge management systems market, KMWorld covers the latest in Content, Document and Knowledge Management and informs more than 50,000 subscribers about the components and processes and subsequent success stories that together offer solutions for improving business performance.
About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium(R) software streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica's solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.
Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, The Netherlands, India, Singapore, Spain, and the UK. For more information, visit www.unica.com.
Unica sponsors The Marketers' Consortium, an online community where marketers and industry experts discuss the critical challenges of today's fast paced, interactive, customer-driven world. The Marketers' Consortium's notable moderators have included Don Peppers, Peppers and Rogers Group, and Elana Anderson, Forrester Research. Visit The Marketers' Consortium blog at www.unica.com/share.
Copyright 2007 Unica Corporation. Unica, the Unica logo, Affinium and NetTracker are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not meet customer needs or expectations; the possibility that the Unica products will not receive similar awards in the future, and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2005 under "Risk Factors" could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.
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