Turkey Prepaid Cards Business and Investment Opportunities Databook 2019 Featuring Karayollari Genel Mudurlugu, Belbim, Sodexho Pass, Multinet, Edenred Group

DUBLIN, Nov. 21, 2019 /PRNewswire/ -- The "Turkey Prepaid Cards Business and Investment Opportunities - Market Size and Forecast (2014-2023), Consumer Attitude & Behaviour, Retail Spend, Market Risk - Updated in Q3, 2019" report has been added to ResearchAndMarkets.com's offering.

The prepaid card market (value terms) in Turkey increased at a CAGR of 20.7% during 2014-2018. Over the forecast period of 2019 to 2023, the market is expected to record a CAGR of 15.1%, increasing from US$ 9.9 billion in 2019 to reach US$ 17.3 billion by 2023.

This report provides trend analysis (market size and forecast) of prepaid (pay before) cards, offering a wealth of insights to help companies understand this growing but quickly changing market.

• Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card industry in Turkey.
• Open loop and closed loop: market estimates and forecasts to assess opportunities in open loop and closed loop prepaid market segments. Details four essential KPIs - number of cards in circulation, number of transactions, load value, and value of transactions.
• Open loop prepaid card categories: Identifies potential risks, consumer adoption, and market size across 11 market segments in open loop prepaid cards for the period 2014-2023. These include gift, business & administrative expense, payroll, meal, employee / partner incentive, travel forex, general purpose, remittance, teen and campus, social security and other government benefit programs, insurance claims.
• Closed loop prepaid card categories: Identifies potential risks, consumer adoption, and market size across 10 market segments in closed loop prepaid cards for the period 2014-2023. These include gift, healthcare and wellness, consumer incentives, employee / partner incentives, entertainment and gaming, teen and campus, social security and other government benefit programs, transit and tolls, and fuel, utilities, and others.
• Benchmarking and risk index: Benchmarks the prepaid card industry in the country with key global markets along with risk assessment through proprietary Prepaid Cards Industry Risk Index (PCIRI).
• Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income levl. In addition, it provides an overview of how consumers are currently using prepaid cards across five key categories - travel, bill payment, retail spend, cash withdrawal, and P2P transfers. It also provides a breakdown by transaction size.
• Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.

• Turkey Prepaid card market data and insights: It details market opportunities across 75+ market segments in prepaid cards and identifies potential risks. Market estimates and forecasts (2014-2023) assess overall prepaid card industry on four essential KPIs - number of cards in circulation, number of transactions, load value, and value of transactions.
• Turkey Prepaid card analysis consumer segments: Retail (banked and unbanked / underbanked), corporate (small scale, mid-size, and enterprise), and government / public sector
• Turkey Prepaid card spend analysis by consumer demographics: Age, income, and gender
• Turkey Prepaid card spend analysis by retail spend categories: Food and grocery, health & beauty, apparel and footwear, books / music / video, consumer electronics, pharmacy and wellness, gas station, restaurants & bars, toys, kids & babies, media and entertainment, services
• Turkey Prepaid card spend analysis by card function: Closed loop and open loop segments
• Prepaid card categories: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid card categories.
• Turkey Gift card spend analysis: Market size and forecast by functional attribute (open loop and closed loop) and by consumer segments (retail, small scale business, mid-size business, and enterprise business). Also, breaks down the market size by consumer behavior, covering gifting occasion, card type (paper, plastic, digital), and market share by retail categories.
• Turkey Business & administrative expense card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
• Turkey Payroll card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
• Turkey Meal card spend analysis: Market size and forecast by consumer segments (government, small scale business, mid-size business, and enterprise business).
• Turkey Healthcare and wellness card spend analysis: Market size and forecast at category level.
• Turkey Consumer incentive card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
• Turkey Employee / partner incentive card spend analysis: Market size and forecast at category level and by functional attribute (open loop and closed loop) and by consumer segments (government, small scale business, mid-size business, and enterprise business).
• Turkey Travel forex card spend analysis: Market size and forecast by consumer segments (retail, government, small scale business, mid-size business, and enterprise business).
• Turkey General purpose card spend analysis: Market size and forecast at category level and by consumer segments (banked and underbanked / unbanked).
• Turkey Remittance card spend analysis: Market size and forecast at category level.
• Turkey Teen and campus card spend analysis: Market size and forecast at category level and by functional attribute (open loop and closed loop).
• Turkey Social security and other government benefit program cards spend analysis: Market size and forecast by functional attribute (open loop and closed loop).
• Turkey Insurance claim card spend analysis: Market size and forecast at category level.
• Turkey Entertainment and gaming card spend analysis: Market size and forecast at category level.
• Turkey Transit and toll card spend analysis: Market size and forecast at category level.
• Turkey Fuel, utilities, and other cards spend analysis: Market size and forecast at category level.

Companies Mentioned

• Karayollari Genel Mudurlugu
• Belbim AS
• Sodexho Pass
• Multinet
• Edenred Group

For more information about this report visit https://www.researchandmarkets.com/r/ee9teo

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