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Turkcell and Akbank Move "NFC Payment" One Step Forward
Apr 12, 2012 (M2 PRESSWIRE via COMTEX) --
Turkcell (NYSE: TKC, ISE: TCELL), the leading communications and technology company has announced its collaboration with Akbank to introduce the merging of its Mobile Wallet Service, Turkcell Cep-T Czdan based on Near Field Communications ("NFC") technology, with its Location Based Services ("LBS").
Now, Turkcell subscribers holding Axess cards can shop with their mobile phones through Turkcell Cep-T Cuzdan and benefit from the special promotions offered by Akbank. Providing customers surprises through location-based services makes mobile shopping all the more attractive for them.
This location based system, enables credit card users who add their Axess cards to Turkcell Cep-T Czdan to be informed about the spontaneous promotions tailored to the specific user, and surprise campaigns around their current location. Turkcell Cep-T Cuzdan users, who wish to utilize these campaigns can go to the related sales points and enjoy the benefits of paying through their Axess cards, as defined on Cep-T Czdan.
Having underlined Turkcell's history of firsts in the area of mobile financial services, Chief New Technology Business Officer Cenk Bayrakdar commented that "We are proud to have realized many firsts in the area of NFC technology that we have implemented both globally and in Turkey. In today's world where mobile phones are an indispensable part of our lives, we will ensure that those of our customers, who have Axess cards will make use of the advantages of mobility via Turkcell's Cep-T Czdan application, and conveniently realize the opportunities that surround them with location-based marketing capabilities."
Akbank Executive Vice President in charge of Payment Systems, Mehmet Sindel underlined that they aim to integrate mobile phones - an indispensable part of the daily life - with payment systems and commented: "We closely monitor and adopt technological changes that facilitate our customers' lives. We completed the first stage of our project that is enabling shopping with Axess cards by registering them with users' mobile phones in previous months through our collaboration with Turkcell. Now we are launching this new application and sharing the details with you to make it more attractive for our customers. Today, we never leave our mobile phones behind when we walk out the home, and we let our friends and people around us know our location through social media on our mobile phones. We have now launched the first application in our country which combines NFC technology and location based services. By doing so, we will enable our card holders to make full use of the advantages of mobility, and with location based marketing we can easily alert card holders to notice the opportunities around them."
ABOUT AKBANK
With a consolidated asset size of USD 74 billion, strong and extensive national distribution network comprising over 900 branches and 15,300 employees, Akbank is one of the most valuable companies in Turkey in terms of its market capitalisation. Akbank is also "the Most Valuable Banking Brand in Turkey" according to the "Brand Finance - Banking 500, 2012" report with about USD 1.6 billion brand value. In addition to its core banking activities, Akbank offers a wide range of corporate, commercial and SME, consumer and private banking services as well as foreign trade financing. The bank conducts overseas operations through its subsidiaries in Germany (Akbank AG) and Dubai (Akbank Dubai Limited) along with a branch in Malta. Akbank's robust capital, low leverage, high level of liquidity, low loans/deposits ratio and effective risk management policy constitute its pillars of strength and support the Bank's profitable growth. Some of the Akbank's local subsidiaries are Ak Securities, Ak Asset Management and Ak Lease. Since its inception, Akbank continously reviews and upgrades its operations and business processes to ensure the sustainability of its stakeholder's welfare. Implementing its corporate social responsibility activities to create sustainable value, Akbank significantly contributes to the further progress of the society through the diverse projects such as culture&arts, education, entrepreneurship and environment which it undertakes and supports. Akbank also pioneers its sector with projects that represent firsts in Turkey like GRI rated Sustainability Report, initiating Carbon Disclosure Project in Turkey, the signing of the Durban Communique; and takes pride in investing both in Turkey's and world's future.
ABOUT TURKCELL
Turkcell is the leading communications and technology company in Turkey, with 34.5 million subscribers and a market share of approximately 53% as of December 31, 2011 (Source: Operator's announcements as of December 31). Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 64.8 million subscribers as of December 31, 2011. The company covers approximately 88% of the Turkish population through its 3G and 99.13% through its 2G technology supported network. It has become one of the first among the global operators to have implemented HSDPA+ and achieved a 43.2 Mbps speed using the HSPA multi carrier solution. Turkcell reported a TRY9.4 billion (US$5.6 billion) net revenue with total assets of TRY17.2 billion (US$9.1 billion) as of December 31, 2011. It has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey. Read more at www.turkcell.com.tr
For further information please contact
Turkcell Nihat Narin Banu Uzgur Division Head of Investor and International International Media Relations Manager Media Relations Tel: + 90-212-313-1506 Tel: + 90-212-313-1244 Email: banu.uzgur@turkcell.com.tr Email: nihat.narin@turkcell.com.tr investor.relations@turkcell.com.tr
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