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TruRating Debuts in North America Kicking Off at Money 20/20, Announcing Partnerships with the Largest Payment Companies in the WorldTruRating, a global new mass-market ratings system offering an alternative model to TripAdvisor and Yelp (News - Alert)! by giving customers a voice when they pay, has this week launched in North America. TruRating is making it easier than ever for every consumer to have a say, and for businesses to benefit from mass, validated, representative feedback that can help them make key business decisions, and improve their overall consumer value proposition. A privately funded, London-based tech start-up, TruRating takes the pulse of consumer sentiment via the payment terminal - asking each customer to anonymously rate an aspect of their experience on the touch screen from 0-9, just before they pay. Using hardware that is already being used in shops and restaurants around the world, and that customers already interact with right at the point of payment. Earlier this year, TruRating opened its doors for business in Atlanta, in the Old Fourth Ward district. TruRating has been busy building on its global foundations, reaching out to the industry leaders in the payment ecosystem, and securing several key partnerships to bring its world leading solution to merchants across North America. "We are so excited to be realizing our dream here in North America", says Georgina Nelson, Founder and CEO of TruRating. "We had earmarked it as a crucial early market for us, given the sheer size, and exciting transformation that the payment marketplace was undertaking, and the momentum it was gaining." "We have been blown away by the appetite from a wide range of payment companies to work with TruRating," Nelson continues. "For us it feels like the perfect time to enter such a dynamic market, that s opening the doors to innovative and new partnerships. We are delighted to have been chosen by First Data to attend Money 20/20 as part of the "adopt a startup program" spearheaded by the FinTech Atlanta task force." Recently, TruRating, has been announced in partnerships with a number of significant industry players, such as, Ingenico Group, AEVI, Verifone, Vantiv and ACCEO Tender Retail, with several more to come in the next few months. Atlanta is already the world's FinTech capital, and TruRating is proud to be a new innovator in building Atlanta's FinTech community globally. About TruRating TruRating is on a mission to bring the truth back to customer ratings. Its innovative feedback solution is set to affect the lives of millions the world over, changing the way that businesses, and consumers, think. How? TruRating takes the pulse of consumer sentiment via the payment terminal - asking each customer to anonymously rate an aspect of their experience on the keypad from 0-9. Using hardware that's already sitting in shops and restaurants around the globe, and that customers already interact with right at the point of payment, TruRating is making it easier than ever for every consumer to have a say. As a result, on average 88% of us are rating when asked a question. For the first time, businesses are benefiting from mass, validated, representative feedback, daily. TruRating is a global, rapidly scaling tech startup with multi-award winning, game-changing, patented applied for technology. Working with the biggest payment companies in the world, their customers range from the largest global retailers right down to your local restaurant or bookshop. They are already collecting millions of ratings across Australia and the UK. Soon these validated ratings will be available online, so that consumers can directly and reliably compare brands against one another to make decisions on where to eat and shop.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161024005767/en/ |
