[September 11, 2008]

Trovus: Trovus launches "REVELATIONS": A New Analytics Tool To Help Businesses Leverage Customer Interest And Maximise Sales; New Web Analytics Set To Transform The Way Businesses Market Online

(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:11092008

Web ROI specialist, Trovus today launches a new web analytics tool
called Trovus Revelations, to deliver high-value, who & why'
information about activity on a website in real-time while
simultaneously protecting the privacy of web users accessing the site.
The tool is especially useful in helping marketers to identify and
exploit online interest and unconverted sales from specific companies,
potentially enabling businesses to maximize possible sales in the
current economic climate.

Trovus Revelations tracks and logs key information such as the source
domain (and therefore company identity) of individuals accessing an
organisation's website even if they do not register on the site, how
the user found the site (e.g. Google search, including search terms),
which pages they viewed on the site and how long they spent on those
pages. A report is provided through a secure portal in a clear, simple
layout that enables marketers to easily identify the organisations that
could prove serious sales prospects for specific product or service
offerings. The data also highlights whether the business' current
marketing strategy is generating interest from the right target markets.

Unlike traditional monitoring tools, Trovus Revelationsprovides simple,
intuitive, real time information for non-technical users. This
knowledge enables a rapid turnaround between the potential customer
accessing the site, the marketer identifying that interest and the
business being empowered to take action.

The new tool is being marketed at small to medium enterprises and
provides an affordable way to enhance online sales and marketing
efforts and deliver real-time marketing intelligence on specific sales
opportunities that can be leveraged on or off-line.

Caspar Craven, Co-founder and Director of Trovus, explains: "With
Trovus Revelations, you can really target your online marketing efforts
and interaction with customers and prospects. Our data arms sales and
marketing teams with real intelligence on how their customers and
prospects are responding to their messages or promotions - by providing
the who and why data.

"Many businesses still rely on services like Google Analytics to track
activity on their website. While such top-level analytics play a role
in the online marketing mix, they do not offer the type of detailed,
qualitative data that tells you which companies have been viewing your
website and what they might be interested in buying. That data -
available through Trovus Revelations - offers SME's the knowledge that
enables them to turn browsers into buyers and interest into real
revenue. Our system delivers this information online, in real time and

in an easy to read format, at an affordable price."

For an online demonstration or a 14 days free trial please visit
www.trovus.co.uk

Notes to editor

Trovus offers a range of services to ensure websites attract more
customers and high quality prospects. Trovus Revelations is a new
generation of web analytics software to help businesses to know exactly
who's visiting their website and why.

By using Trovus Revelations businesses can immediately:

Tell who is accessing their website, the content they are interested in
and the company they come from This information (i.e. who & why) can
potentially help win business faster or alert the sales team about
renewed interest from dormant customers Enhances marketing efforts and
improves ROI Ensures the website is meeting existing and potential
client needs

The company is based in London and was formed in November 2006 by
Co-founders & Directors Caspar Craven and Edward Charvet.

CONTACT: Lena Ahad, Technology PR
Tel: +44 (0)7908 725 212
e-mail: Lena@technologypr.eu
Trovus
WWW: http://www.trovus.co.uk

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