TMCnet News
Triton Digital and eXelate Develop First Streaming Audio Data Management PlatformTriton Digital, a leading technology provider for the audio industry, today announced an exclusive partnership with eXelate, the leading independent data platform, to deliver the first-ever streaming audio Data Management Platform (DMP). The new platform will enhance the ability of ad buyers to reach their desired audiences with targeted audio campaigns via mobile or desktop. The new DMP will make streaming mobile and desktop audio impressions smarter with its ability to track and target audiences across any device or player. Triton will combine its ability to profile listeners (on any device without the need for cookies or unique device IDs) with eXelate's cross-platform data cloud infrastructure and insights on consumers' online purchase intent, household demographics, and behavioral propensities. The result will be ads that are targeted and optimized across channels and devices. "Triton and eXelate are breaking totally new ground within the programmatic audio advertising industry with the launch of the first audio-focsed DMP," said Mark Zagorski, CEO, eXelate. "This partnership is crucial for ad buyers and marketers, as it will empower them to make smarter programmatic audio ad buys and execute cross-device and multi-channel campaigns that include mobile, audio, video, and display. eXelate's ability to capture, manage, and activate billions of data points across all channels and devices will power a highly customized ad experience for Triton's customers and advertisers." "Digital audio has become an important piece of the digital advertising mix, particularly as more and more consumer attention is captured in a mobile context. Until now audio has not been available as part of a multi-channel programmatic buy," said Mike Agovino, COO, Triton Digital. "Beginning today, digital audio can garner a larger share of the market by attracting a piece of the larger multi-channel programmatic budget." About eXelate eXelate, the leading provider of data technology that powers the digital marketing ecosystem, is working to educate, elevate, and empower marketers at a time when customer data fluency is the most important competitive advantage. The eXelate customer data cloud™ includes its highly scalable first party data-management platform, the industry's largest data marketplace featuring proprietary and branded targeting data reaching billions of global consumers, and pioneering analytics solutions that leverage both, creating closed-loop real time measurement and accurate, actionable, insights. A major breakthrough in cross-platform marketing, eXelate enables marketers to engage customers across all screens and devices. As a member of the NAI, IAB, trustE, Council for Accountable Advertising, and Evidon's Open Data Partnership, eXelate adheres to privacy compliant advertising practices. For more information, please visit www.eXelate.com or follow @eXelate. About Triton Digital Triton Digital's® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company's innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
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