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TRESemme to Provide Access to Mercedes-Benz Fashion Week
Feb 15, 2012 (Close-Up Media via COMTEX) --
TRESemme, a styling brand in the US, announced it will provide a front row seat to Mercedes-Benz Fashion Week as the official hair care sponsor for the eighth consecutive season.
According to a release, the hair care brand will show women how they can achieve runway-ready looks at home by granting access to the latest stylist secrets and hair trends straight from the Tracy Reese, Charlotte Ronson and Rebecca Minkoff fashion shows. TRESemme Stylist Jeanie Syfu will lead the teams backstage and women can learn how to recreate these looks by logging on to TRESemme.com and the brand's Facebook, YouTube and Twitter pages.
This season, TRESemme will go one step further in bringing women behind-the-scenes of the Mercedes-Benz Fashion Week through their partnership with Alloy Digital, a creator and distributor of online video content and sister division to the producers of Gossip Girl and Pretty Little Liars.
With the launch of an original web series, TRESemme Style Setters, the brand will allow women an exclusive look at the preparation leading up to Mercedes-Benz Fashion Week and the collaboration between hairstylists and designers as they create the complete looks that go down the runway. Fans can tune in to the series on YouTube.com/TRESemme and get a unique view on the intersection of hair and fashion.
"This season we are giving women a never-before-seen look at the brand's involvement in Mercedes-Benz Fashion Week," said David Rubin, Brand Building Director, US Hair, Unilever. "We are developing rich digital content, featuring interviews with hair stylists, designers and style makers, to give women all the tools they need to access the latest trends and achieve runway style from head to toe."
More information:
www.unileverusa.com
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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