TMCnet News

TreeHouse Interactive Webinar Series Queues up Industry Experts to Address Marketing, Sales and Channel Professionals
[July 21, 2010]

TreeHouse Interactive Webinar Series Queues up Industry Experts to Address Marketing, Sales and Channel Professionals


SALT LAKE CITY --(Business Wire)--

TreeHouse Interactive (News - Alert)™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced the dates for its next series of webinars and participating industry experts. The series focuses on sharing practical information and advice to professionals across marketing, sales and channel departments to enhance their programs and support revenue goals.

The three upcoming webinars include

  • July 29: "Marketing Through Partners"
  • August 26: "Lead Nurturing 101" and
  • September 30: "Sales, Marketing and CRM"

All are open for registration, with the July 29 webinar on "Marketing Through Partners" quickly filling up.

Patricia Rush, president of Rush To Channel, is a returning speaker and will be the featured presenter for the "Marketing Through Partners" webinar on July 29. Rush has been a trusted industry analyst and consultant for many years, and is a former channel manager for companies such as Western Digital (News - Alert), Maxtor and Seagate. The webinar will leverage her experience working with partners to show companies how to effectively market products through the channel.

Jep Castelein, founder of LeadSloth, is widely regarded as a marketing automation and demand generation expert. His 7-step methodology for uncovering sales opportunities and findig untapped revenue, as well as his commentary on the industry, has proven invaluable to many companies and marketers. Castelein's presentation for "Lead Nurturing 101" on August 26 will show companies how to get off on the right foot to enhance their demand generation efforts.



Chris Bucholtz, Editor in Chief at Forecasting Clouds, will be the featured presenter at the "Sales, Marketing and CRM" webinar on September 30. He will draw on his extensive experience at Forecasting Clouds and as a senior editor at publications such as Inside CRM and VARBusiness Magazine to discuss how sales and marketing can work better together to close business.

Webinar Registration Information


"We're seeing hundreds more people register for these webinars as the series matures, despite very little advertising," said Erich Flynn, CEO, TreeHouse Interactive. "I believe it's because we've tried to focus on giving attendees real, practical value that they can take away and apply to their work today. It's also due to partnering with industry experts in sales, marketing and channel management who have seen and dealt with the same problems attendees have. We look forward to hearing valuable insights from Patricia Rush and new speakers to the series, Jep Castelein and Chris Bucholtz."

Recent webinars from the series are also available for download from TreeHouse Interactive Resource Library at http://www.treehousei.com/company/resource_library.aspx.

About TreeHouse Interactive

Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS (News - Alert)) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™) and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment. For more information, visit www.treehousei.com or call 801.576.8428.


[ Back To TMCnet.com's Homepage ]