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Travelodge: UK First - 'TRAVELODGE iBooker' Is Launched Today
Mar 24, 2009 (M2 PRESSWIRE via COMTEX) --
Travelodge today announced it's the first UKhotel brand to offer consumers a free GPS room booking service via the 3G Apple iPhone. This new service labeled 'Travelodge iBooker will allow business and leisure travellers on the move to find low cost accommodation across the UKin three easy steps.
'Travelodge iBooker' is located in the iTunes Application Store and can be downloaded for free to the iPhone via iTunes. Users simply hit the Travelodge logo and the GPS service locates the nearest five Travelodge hotels with images, availability, distance and room rates within the users' locality. In three easy steps the user can then book their room(s).
Alternatively, the Travelodge iBooker service can be used to book Travelodge rooms without using the GPS service. Just select a specific hotel, arrival dates and the software will then return you the best room prices available. Select your room and proceed with the booking.
Guy Parsons, Travelodge UK Managing Director said; "With the launch of 'iBooker', Travelodge continues to pioneer the leisure industry by making its hotels even more accessible to everyone via low cost, location and ease of booking. We are delighted to be the UK's first hotel brand to launch a free GPS based iPhone application. With the Travelodge iBooker service, wherever you are, you can always find a low cost bed for the night".
There are currently over one million Apple iPhone users in the UKand ten million users across the world and this is set to rise to 45millon by the end of 2009. The Apple iPhone is set to become the UK's most popular mobile phone this year.
A selection of images to illustrate how the Travelodge iBooker service works are available upon request - please call Shakila Ahmedon 01844 35 8638.
Notes to Editor:
87% of Travelodge bookings are conducted online. Travelodge.co.uk has been identified by Hitwise UKas the most visited website in the 'Travel -Destination and Accommodation' category during 2008. As the only budget hotel company in the top 10, this recognition by Hitwise clearly indicates that as consumers are looking to cut their travel expenditure, Travelodge is the company they turn to.
About Travelodge
The first budget hotel brand to launch in the UKin 1985, Travelodge now operates 372 hotels (25, 500 rooms) - ten in Ireland, three in Spainand the rest in the UK. Travelodge plans to grow its estate to 70,000 rooms (approximately 1000 hotels) by 2020.
Six and a half million people stayed with Travelodge last year and 87% of reservations are currently made online at travelodge.co.uk, where room rates start at GBP19 a night. The chain employs 5,500 staff.
CONTACT: Shakila Ahmed, Head of Consumer PR, Travelodge
Tel: +44 (0)1844 35 8638
Tel: +44 (0)7802 702 499
Shakila Ahmed
WWW: http://www.travelodge.co.uk
M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.
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