[January 13, 2015]

Transera's Customer Engagement Analyzer Receives 2015 CUSTOMER Product of the Year Award 2nd Year in a Row

Transera (News - Alert) announced today that TMC, a global, integrated media company, has named Customer Engagement Analyzer 2.0 as a 2015 CUSTOMER Product of the Year Award winner. The 1.0 version won the same award in 2014, signifying the significant enhancements in the latest version.

"Transera's recognition for our Customer Engagement Analyzer 2.0 by CUSTOMER magazine validates our goal of advancing how contact centers use analytics to better interact and engage with their customers across channels," said Prem Uppaluru (News - Alert), Transera CEO and Co-Founder. "This innovative product is strategic for Transera and the industry, so you will see us continue to advance this product to help companies increase sales, retain customers and improve customer satisfaction through improved customer experiences across voice, email and chat."

Natively built for the cloud, Customer Engagement Analyzer 2.0 brings data together from disparate customer interaction applications, channels and systems. Through a combination of the Software-as-a-Service application for segmenting, profiling, visualizing and analyzing customer interaction data and Analytics-as-a-Service data science, Analyzer 2.0 identifies the customer behaviors and agent activities that create positive business outcomes. The solution then uses these insights to recommend and automate system and agent behavior changes that increase sales conversions, revenues, customer satisfaction and first call resolutions.

"On behalf of both TMC (News - Alert) and CUSTOMER magazine, it is my pleasure to honor Transera with a 2015 Product of the Year Award," said Rich Tehrani, CEO, TMC. "Its Customer Engagement Analyzer 2.0 solution has proven deserving of this elite status and I look forward to continued innovation from Transera in 2015 and beyond."

This 17^th-annual Product of the Year Award honors vendors that are advancing the Call Center, CRM and Teleservices, and highlights the products which enable their clients to meet and exceed the expectations of their customers. Winners of this year's awards will be published in the January/February 2015 issue of CUSTOMER magazine.

For more about the Customer Engagement Analyzer, read the datasheet.

About Transera Inc.

Transera makes sense out of diverse customer interaction data so that sales, marketing and customer service and support organizations can increase sales, retain customers and improve customer satisfaction through improved customer experiences. A pioneer in cloud-based analytics-driven systems for contact centers, Transera brings data together in the cloud from automated call distributor (ACD) applications, interactive voice response (IVR) systems, customer relationship management (CRM) applications and other customer data sources such as demographic services so that contact centers can analyze, understand, manage and automate customer interactions in new and innovative ways. www.transerainc.com

TMC's CUSTOMER Magazine

TMC's CUSTOMER magazine premiered in September 2012 and is the industry's new, definitive source for news, product information, and strategies for communications that engage customers and potential customers. Each issue of CUSTOMER includes news and insights on the latest developments in agent training, analytics, ERP, IVR, social CRM solutions, mobile apps, workforce management and more. Please visit http://customer.tmcnet.com for more information.

About TMC

TMC is a global, integrated media company that supports clients' goals by building communities in print, online, and face to face. TMC publishes multiple magazines including Cloud Computing, M2M Evolution, Customer, and Internet Telephony. TMCnet is the leading source of news and articles for the communications and technology industries, and is read by as many as 1.5 million unique visitors monthly. TMC produces a variety of trade events, including ITEXPO, the world's leading business technology event, as well as industry events: Asterisk (News - Alert) World; AstriCon; ChannelVision (CVx) Expo; Cloud4SMB Expo; Customer Experience (CX) Hot Trends Symposium; DevCon5 - HTML5 & Mobile App Developer Conference; LatinComm Conference and Expo; M2M Evolution Conference & Expo; Mobile Payment Conference; Software Telco Congress; Super Wi-Fi Summit - The Global Spectrum Sharing and TV White Space Event; SIP Trunking, Unified Communications (News - Alert) & WebRTC Seminars; Wearable Tech Conference & Expo III; Fitness and Sports Wearable Technology (FAST) Expo II, WebRTC Conference & Expo IV; and more.

For more information about TMC, visit www.tmcnet.com.

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