Trakkers' New ''mi'' Lead Capture Unit Arrives on the Trade Show Floor!
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[January 30, 2008]

Trakkers' New ''mi'' Lead Capture Unit Arrives on the Trade Show Floor!

BOZEMAN, Mont. --(Business Wire)-- Trakkers, LLC, the leading innovator in lead tracking equipment, recently delivered over 900 of its new "mi" handheld lead retrieval devices to an event held in Las Vegas, NV. This launch marked the inauguration of the anxiously awaited technology to the trade show industry.



The "mi" unit was unveiled to the industry in December at the IAEE Annual Meeting, and was met with enthusiasm by all parties. The unit, which has 3 built-in readers (barcode, RFID and magstripe), is a handheld, battery-powered device with GPRS capability. The GPRS function was fully operable at the Las Vegas event, allowing exhibitors instant lead retrieval via internet connection to Trakkers' web portal, myZebi.com.

"With 3 built-in readers with the GPRS capability in a mobile unit, 'mi' offers users a lot of flexibility by eliminating the need for multiple readers for different media types at an event," said Harish Chander, Trakkers CEO. "There has never been a lead capture device like the 'mi'".



The "mi" proved extremely functional, with ease of operation using a dynamic, touch screen menu. The upscale technology and modern graphic interface proved very popular. With leads being sent wirelessly to www.myzebi.com, exhibitors were able to begin lead management instantly. At the recent event, approximately 500,000 leads were transmitted wirelessly to www.myzebi.com.

Trakkers, founded in 1997, is a leading provider of lead retrieval equipment to show management, associations, registration companies and event planners. Trakkers products are unmatched in ease-of-use and reliability. With the addition of the "mi", they have again set new standards for the industry. The company is headquartered in Bozeman, Montana. For more information, please visit www.trakkers.com.

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