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Total digital music download users in Eastern Europe to reach 878.9 million by the end of 2013, according to new market research report by IE Market Research Corporation
(M2 PressWIRE Via Acquire Media NewsEdge) Vancouver, July 8, 2009 - IE Market Research Corporation (IEMR), the Canadian-based provider of market intelligence services, announced today the release of its Eastern Europe Digital Music Forecast for online, mobile, and subscription channels, 2009 - 2013.
"The current recession is slowing down growth of paid digital music users. However, as the Eastern European economy recovers completely in 2011, we expect that volumes will pick up noticeably. We expect that digital music paid download users in Eastern Europe will increase from 31.2 million to 65.8 million over the forecast period, 2008 - 2013 (Compound Annual Growth Rate is 9.2%)," said Nizar Assanie, Vice President (Research) at IEMR. "Hungary will enjoy one of the highest growth rates in the region. We forecast that the number of digital music paid download users in Hungary will increase from 0.82 million in 2008 to 2.26 million in 2013, for a CAGR of 21.3%. The largest market is Russia where we expect that the number of users will increase from 14.6 million in 2008 to 29.8 million in 2013, for a CAGR of 8.0%."
Mobile channel will continue to account for a large share of music downloads in Eastern Europe. The number of users who download digital music using mobile broadband will increase from 21.8 million in 2008 to 38.9 million in 2013 (CARG of 4.9%). On the other hand, for online single download users, we are forecasting a subscriber CAGR of 23.1%. We expect that online music paid download users will increase from 9.42 million in 2008 to 26.32 million in 2013. We think that this movement from the mobile channel to the online channel is reasonable to expect in the next five years. Given the economic downturn, users are willing to pay less for digital music services. Mobile downloads of music are generally more expensive, both in terms of traffic and content, compared to broadband downloads.
"It is interesting to see major differences between Eastern European countries in terms of channels used to download digital music files. For example, in Poland, we expect that 5.77 million out of 7.68 million total mobile users (75.1%) will be downloading music online rather than through a mobile channel in 2013. On the other hand, for Russia, we forecast that only 9.5 million out of 29.8 million total users (31.9%) will be online users in 2013," said Mr. Assanie.
In terms of revenues, IEMR is forecasting that digital music retail revenues in Eastern Europe will increase from $84.9 million in 2008 to $448.7 million in 2013 (CAGR of 322.6%). Revenue growth will be the fastest for online single download users. Retails revenues from online paid download users in Eastern Europe will increase from $6.6 million in 2008 to $106.6 million in 2013.
This Digital Music Forecast of Eastern Europe provides a comprehensive forecast of regional, and country-specific digital music market. We cover online, mobile, and subscription channels. The countries/region covered are Baltic states (Estonia, Latvia, Lithuania), Czech Republic, Hungary, Poland, Russian Federation, Slovak Republic, Ukraine, and the Rest of Eastern Europe (which includes Albania, Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Georgia, Macedonia FYR, Moldova, and Romania).
For each country and for the whole region, we provide forecasts (2009 - 2013) for the following series: Digital music download retail revenues ($ millions), Digital music download wholesale (record company) revenues ($ millions), Digital music download paid users (Thousands), and Digital music download Average Revenue per User ($). This forecast is considered one of the most comprehensive forecasts of the digital music industry.
In addition to the data series, IEMR's Digital Music Forecast provides valuable insights into the fast-changing digital music markets around the world. This report will be useful to:
* Record companies, device manufacturers, mobile operators, handset vendors, software vendors, and internet service providers in need of strategy recommendations in the digital music industry
* Telecom strategists and analysts at vendors and operators responsible for strategy development and business analytics
* Financial analysts and portfolio managers covering firms in the digital music industry
* Consultants advising their clients on international digital music markets
* Researchers who need to gain a better understanding of the digital music market
To purchase this report, visit our website at: http://www.iemarketresearch.com/Members/Reports/ViewReportDetail.aspx?RID=792&flag=1
Countries Covered in this regional forecast
Baltic States
Czech Republic
Hungary
Poland
Russia
Slovakia
Ukraine
Rest of Eastern Europe
Series Covered for each Country and Region, 2008 - 2013E
Digital music download retail revenues ($ millions)
Online
Mobile
Subscriptions
Digital music download wholesale (record company) revenues ($ millions)
Online
Mobile
Subscriptions
Digital music download paid users (Thousands)
Online
Mobile
Subscriptions
Digital music download Average Revenue per User ($)
Online
Mobile
Subscriptions
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(c) 2009 M2 COMMUNICATIONS
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