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Top 3 Trends in Online Lingerie Market by Technavio
[October 18, 2017]

Top 3 Trends in Online Lingerie Market by Technavio


Technavio's latest report on the global online lingerie market provides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

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Technavio has published a new report on the global online lingerie market from 2017-2021. (Graphic: ...

Technavio has published a new report on the global online lingerie market from 2017-2021. (Graphic: Business Wire)

The global online lingerie market is expected to grow at a CAGR of almost 18% during the forecast period. With increasing Internet penetration and growing use of smartphones, the adoption of online shopping has increased. This is because it provides quick and easy access to a wide product portfolio of various brands, including international brands. The availability of standardized measurement guides on fittings and size also contributes to the growth of online lingerie sales.

Poonam Saini, a lead analyst from Technavio, specializing in research on apparel and textile sector, says, "The demand for fashionable and comfortable products is on the rise. The increase in customization of bras is an important factor driving the market. Increased demand for international brands from emerging economies, especially China and innovation in design and fittings are some other drivers lending to the market growth."

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The top three emerging trends driving the global online lingerie market according to Technavio research anaysts are:



  • Advent of subscription services
  • Cutting edge technology paired with social media platforms
  • Availability of top brands, measurement apps, and location-based services

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Advent of subscription services

Over the past few years, several innovative pure-play online lingerie stores in the US, the UK, and Australia have emerged. These new companies differ in terms of their offerings, customizing products, and technologically advanced services that they use. One of the newest trends that is being followed by most pure-play online lingerie stores is subscription services that they offer their customers.

"Subscription services require consumers to pay a fixed monthly fee, against which products are shipped with one to three pairs of lingerie a month. The subscription service tiers are based on quality, brand, and required number of items. These subscription services also specialize in plus sizes lingerie or sizes outside of standard sizing, thereby catering to the demands of all consumers," according to Poonam.

Cutting edge technology paired with social media platforms

Often online lingerie shopping can lead consumers to have negative experiences. This is mainly due to measurement problems, design, fabric, or the service received from the online portal. However, many established and new online vendors and pure play stores have taken a note of the situation and come up with remarkable solutions using technology and data analytics.

The online lingerie retailer, ThirdLove does something similar but through an app. This company promotes not only perfect fitting but also provides the users with a comfortable shopping experience. To carry out this experience, the company combines imaging technology, logistics, big data analytics, and supply chain management to help consumers find the right size of lingerie.

Availability of top brands, measurement apps, and location-based services

Many innovative pure-play online lingerie retailers have globally launched their web portals in the past few years. These start-ups offer a point of product differentiation, like wide size ranges, customized fitting, sizing through modern technologies, subscription services, and styles and designs that are attractive and offer high comfort.

The availability of well-known brands such as Victoria's Secret and Calvin Klein have influenced several consumers to make an online purchase. Most of these established players upload their sites with catalogs and other new products, making it increasingly convenient for consumers to purchase their desired product.

The key vendors are as follows:

  • PVH
  • L Brands
  • Maison Lejaby
  • LISE CHARMEL
  • Wolf Lingerie

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About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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