TiVo announces new user interface through PayPal
Jun 22, 2012 (Datamonitor via COMTEX) --
TiVo Inc, a provider of television services and advertising solutions, and PayPal have teamed up to provide TiVo users with the ability to purchase products featured in interactive advertisements on the TiVo user interface through PayPal.
This integration creates a new opportunity for advertisers and brands to connect with TiVo users and to turn their 30-second spots and interactive TiVo ad placements into actionable purchasing opportunities through a one-time account link, the company said.
"In today's fragmented TV viewing world it is harder than ever before for advertisers to reach their audiences, and it's important to find creative ways to get in front of viewers," said Tara Maitra Senior vice president, General Manager, Content and Media Sales, TiVo Inc. "TiVo's interactive ads allow advertisers to grab the attention of viewers in unobtrusive ways and on the viewer's terms. By teaming with PayPal consumers will be able to instantly purchase products with just a few clicks of the remote after an easy, one-time account setup."
TiVo will be working with its advertisers and agency partners to develop PayPal-enabled TiVo ads and Showcase campaigns beginning with the fall 2012 television season. This solution will also be available to TiVo's MSO customers such as RCN, Suddenlink and more. Products purchased through PayPal will be charged to the TiVo user's PayPal account through a secure transaction and shipped to the address the user has registered with PayPal for deliveries. Orders will be fulfilled either by the advertiser or a merchant that accepts PayPal for payment, the company added.
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