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About Time Magazine Shares Top Tips for PR Professionals at Gorkana Briefing EventLONDON, October 14, 2016 /PRNewswire/ -- At an exclusive Gorkana, Cision and PR Newswire media briefing event, Angelica Malin, founder and editor-in-chief at About Time Magazine, explained how the social-led website has captured an audience of aspirational, young professionals. (Photo: http://photos.prnewswire.com/prnh/20161014/428778 ) About Time is a social-first publication aimed at, predominantly, young professional women; the 'social decision makers'. Since launching two years ago, it has grown to become a leading London lifestyle guide, with more than 75,000 monthly users in 163 countries worldwide. It is a modern, online-only magazine dedicated to food, drink, travel, fitness and style. But while About Time's content is varied, it is united by the slogan: 'it's about time you tried…' It aims to catalogue all that is new and on-trend. At the media briefing event, Malin told the room how the "very bossy website" differentiates itself through fast and flexible trend-focused content. She talked about a recent occasion where About Time used Gorkana's Media Requests service to call on PRs for relevant recipes upon realising that it was World Porridge Day. An influx of emails arrived and the team compiled and published a list of porridge recipes before lunch. By constantly monitoring site analytics, Malin ensures that content goes out at exactly the moment that she knows it will create a buzz on social media. She added, although she receives pitches via many channels, "good, old-fashioned emai works for us." She said: "Phone calls can feel a bit aggressive." Here are a few more tips and suggestions from the About Time event, hosted at the London Communications Agency and chaired by Philip Smith, head of news and content at Gorkana: About Time welcomes tailored PR content About Time's audience is interested in start-up brands According to Malin, the title's readers are very entrepreneurial. She said: "Our audience is quite interested in start-ups." She is interested in partnerships with emerging brands, in particular. The title is looking to develop its 'travel' and 'fitness' sections Immediacy is key to its content Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, Asia, Latin America and Australia. For more information, visit http://www.cision.com or follow @Cision on Twitter. https://www.youtube.com/watch?v=9jLJOiBsc-4 For more information, visit http://www.gorkana.com | http://www.cision.com or follow @gorkana | @Cision on Twitter
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