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Thomson's PRN and Circuit City Stores, Inc. Agree to Extend Longstanding Relationship
SAN FRANCISCO --(Business Wire)-- Thomson's Premier Retail Networks, Inc. (PRN), the world's most experienced provider of digital media solutions at retail, and Circuit City Stores, Inc., a leading specialty retailer of brand-name consumer electronics and related services, today announced an agreement to enter into an extended multi-year relationship. PRN and Circuit City have been in business together since 1994.
As part of this new agreement, PRN will provide Circuit City with upgraded servers that are capable of running PRN's new IPTV platform, which was recently tested in more than 25 Circuit City stores. PRN will also continue to supply Circuit City with in-store programming, technology and network operations for the retailer's media network, as well as programming which enhances the merchandising of HDTVs and Home Entertainment products.
"PRN's programming and technology solutions are a key component of our in-store experience," said John Harlow, executive vice president and chief operating officer for Circuit City. "We're excited to continue our successful relationship with PRN and upgrade the capability of our network."
"PRN's network platform helps merchandise HDTV Home Theater products which represent a significant portion of Circuit City's business," said Richard Fisher, PRN president. "We're thrilled that we can continue to provide a successful retail media solution for Circuit City. This renewal signifies that our retail partners keep coming back to us as the trusted leader in providing effective merchandising solutions."
Thomson's Premier Retail Networks, Inc. (PRN) enables retailers and manufacturers to reach consumers in over 6,500 leading retail stores worldwide. PRN works with retailers, content partners and advertisers to create in-store programming that engages, informs and motivates consumers where they shop. PRN's retailer customers include ACME, Albertsons, Best Buy, Carrefour, Circuit City, Costco, Jewel-Osco, Pathmark, SAM'S CLUB, Shaw's, ShopRite, Star Market, and Wal-Mart Stores.
About Thomson: the worldwide leader in video solutions
Thomson (Paris:18453) (NYSE:TMS) is the world leading provider of solutions for the creation, management, delivery and access of video, for the Communication, Media & Entertainment (CME) industries. Our clients are studios, broadcasters, network operators (telcos, broadband, satellite and cable operators) and an increasing range of professional users of videos. We deliver superior value to our customers through a unique combination of industry leading technologies, systems and services, enabling us to offer differentiated and innovative end-to-end solutions based on a broad portfolio of Intellectual Property. At the cross-roads of the CME industries, leveraging our core competencies in video but also audio, data and voice, we enable our customers to take advantage of the growth opportunities brought on by the digital convergence revolution. For more information: http://www.thomson.net
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