Telecoms Carriers Must Adapt Or Die, New Report Warns
Apr 11, 2012 (M2 PRESSWIRE via COMTEX) --
In an increasingly competitive and 'always on' world, telecoms carriers in EMEA need to focus on their key strengths and adopt more service-based business models if they are to survive. These are the key findings from a new report by international law firm, Pinsent Masons, which specialises in advising telecoms and technology businesses across the globe.
The whitepaper report discusses how increased competition and a changing legal background have impacted upon the EMEA telecoms industry. Looking forward, it also highlights the five key areas mobile and fixed line carriers will have to consider when making future plans for their business.
The combination of exponentially increasing datavolumes over the last five years and greater competition from new entrants to the telecoms market has caused carriers to dramatically reassess their business models as they try and match investment and focus to the needs of a data-driven world.
"The telecommunications market is going through its biggest era of change since the introduction of mobile telephony," said Jon Fell, partner, Pinsent Masons. "The first response of carriers to the changes of the last five years was to try to become all things to all people.
However that risks losing focus as it adds new challenges potentially outside their traditional experience. As markets change their new business models have to concentrate on their key strengths -- the operation and management of networks, essentially selling their capacity to others and becoming managed services providers, sweating their network assets to deliver profits."
The whitepaper report identifies the following five key areas for carriers to consider in the future:
1 Coping with the data explosion
Carriers need to focus on developing their infrastructure to cope with the massive current and predicted increases in data, both through mobile devices and higher usage of technologies such as video streaming in the home. Ensuring they have sufficient capacity will involve a combination of investment in building new infrastructure and sharing existing networks with others, as well as developing an accurate understanding of future needs.
2 Spectrum Use
Carriers need to look how they can best use the spectrum and consider whether spectrum sharing strategies (where allowed) are efficient. As spectrum comes up for auction, such as the digital dividend spectrum that is being made available in the forthcoming UK spectrum auction, the operators need to focus on the best use that can be made of it to meet traffic demands. This may include 4G, will need to consider the better use of existing technologies and frequencies to drive efficiency and greater capacity.
3 Mobile Payments
Increasingly consumers and businesses will be using their mobile phones to pay for goods and services, both physical and virtual. Carriers have to make a decision -- do they go back to basics on being a carrier or aim to add more value in the ecosystem with a greater role, as either a facilitator, providing connectivity and services, or acting as a fully-fledged bank themselves.
4 Use of smart devices for work
More and more people are now bringing smart devices to work, which is driving a need for better security, particularly given the move to the Cloud. Do carriers extend security through third party partnerships or put pressure on operating system and handset developers to force them to be more secure? Either way, carriers have to take this threat seriously and decide what level of security they are going to provide to end users.
5 Regulatory changes
In the UK there is currently a review of the Electronic Communications Code and carriers need to be involved, particularly in light of regulatory pressures to grant network access and share infrastructure.
Europe-wide regulators are looking to push down prices and ensure universal coverage, but in many cases this involves extending infrastructure to unprofitable areas, particularly where people are using lots of data. Carriers need to decide if they concentrate on maximising efficiency in their core business or expand into other areas.
Pinsent Masons has advised suppliers and users of fixed line and mobile telephony on matters in connection with procurement, supply, and regulatory aspects of their telecoms projects. Pinsent Masons has supported many telecoms companies including Cable & Wireless, Arqiva and Nokia Siemens Networks.
To receive a copy of the full whitepaper, please visithttp://www.pinsentmasons.com/PDF/TelecomsWhitepaper0412.pdf
For further information please contact:
Chris Measures Brazil (PR Advisors to Pinsent Masons) Tel: 020 7785 7383 Mob: 07976 535147 email@example.com
Notes to Editors
In February 2012 international law firm Pinsent Masons and national law firm McGrigors confirmed plans to merge the two organisations following a partner vote. The combined firm, which will operate worldwide under the name and brand of Pinsent Masons from 1 May 2012, will employ over 2500 people in total including over 1500 lawyers, 500 of whom will be based in Pinsent Masons' international headquarters in the City of London.
The firm will have market-leading UK coverage, with a significant presence in each of the UK's three legal jurisdictions. Its international profile, which already encompasses four offices in Asia Pacific, will include two offices in the Gulf (Dubai and Qatar). Two more offices in France and Germany are expected to launch during 2012.
Pinsent Masons LLP is a limited liability partnership registered in England & Wales (registered number: OC333653) and regulated by the Solicitors Regulation Authority. The word 'partner', used in relation to the LLP, refers to a member of the LLP or an employee or consultant of the LLP or any affiliated firm who is a lawyer with equivalent standing and qualifications. A list of the members of the LLP, and of those non-members who are designated as partners, is displayed at the LLP's registered office: 30 Crown Place, London EC2A 4ES, United Kingdom.
We use 'Pinsent Masons' to refer to Pinsent Masons LLP and affiliated entities that practice under the name 'Pinsent Masons' or a name that incorporates those words. Reference to 'Pinsent Masons' is to Pinsent Masons LLP and/or one or more of those affiliated entities as the context requires. For important regulatory information please visit: www.pinsentmasons.com
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