| [May 08, 2007] |
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Technology PR Firm Carabiner Communications Adds New Social Media Communications Programs
ATLANTA --(Business Wire)-- Carabiner Communications announced it has expanded its technology PR offerings with the addition of Search Engine Optimization and Social Media communications programs. To help clients increase their visibility in the rapidly growing online world, the agency now offers search engine optimization, podcasting, videocasting, blog and wiki management and online newsroom services.
"In the Web 2.0 search-optimized world businesses operate, it is more important than ever to incorporate new social media communications components into their overall marketing plan," said Peter Baron, founder, Carabiner Communications. "While social media sites are gaining lots of attention in the press, how companies can actually use this new social discourse to connect to prospects and customers is a challenge for many start-ups and small businesses. Our new services help clients incorporate these modes of communication into their marketing programs."
Part of Carabiner's Search Engine Optimization and Social Media communications programs are social networking tools. This offering provides one-time or ongoing programs to increase connection with media and consumers using social networking tools ranging from blogs to videocasts and online newsrooms. To accommodate varying levels of clients' needs, the agency also offers a keyword identification program with online market analysis and ongoing implementation and monitoring of new keywords and phrase campaigns.
"Woven strategically, social media's thread can have an immense impact on a business' marketing," concluded Baron.
To learn more about how technology marketing professionals can use social media, read the spring issue of Beta, the quarterly Carabiner newsletter, featuring Peter Baron's column "Virtual Is the New Reality: The Generation of You and What It Means for Business Communicators" or download the Carabiner social media podcast by visiting http://www.carabinercommunications.com/docs/podcasts/ CarabinerPR-April_07-Social_Media.mp3.
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About Carabiner Communications
Carabiner Communications was founded in 2004 by technology marketing veteran Peter Baron. The agency specializes in marketing and public relations services for start-up and high-growth technology companies. With 80-plus years of technology PR and marketing experience and more than 500 product launches under our belt, we can quickly hook into the core of your business, without the learning curve of other agencies. The Carabiner team is comprised of PR and marketing veterans who have hands-on involvement with technology companies, beginning with the formative years of the PC industry all the way to today's Internet-driven, wireless and mobile device markets. For more information, visit www.carabinerpr.com.
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