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TechNavio Pegs AdMoove, AdNear, Jiepand and xAD as Key Companies in the Location-Based Search and Advertising MarketTechNavio, a tech-focused research firm has published an analysis of the top companies in the Global Location-Based Search and Advertising Market, which breaks down vendors by key leading players, emerging players, top deal providers and other prominent vendors. The Location-Based Search and Advertising (LBA) market is expected to witness serious growth from 2014-2019, posting a CAGR of 43.23 percent. A boom in next generation advertising, including increased adoption of Web 2.0 applications and pull advertising will help the market grow to more than $20 billion by 2019, say lead TechNavio analysts. "Emerging location-based mobile social networking services offered by LBS providers such as Loopt (News - Alert) enable users to share real-time experiences using geo-tagged, user-generated multimedia content," says Faisal Ghaus, Vice President of TechNavio. "Most vendors and application developers in the LBA sphere are designing applications that elp integrate social networking sites with LBS, which helps them easily target potential users." Additionally, a transition from push to pull advertising in mobile marketing will be a big trend in the LBA market in coming years. Pull advertising offers an enhanced, customized, and personalized experience for users, and heightened development of pull advertising platforms by LBA providers is one of the factors driving this adoption. TechNavio currently has more than 3000 market research reports on a huge range of topics, including: About TechNavio TechNavio is a leading global technology research and advisory company. Founded in 2003, TechNavio has about 200 analysts globally and develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users. If you are interested in more information, please contact our media team at [email protected].
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