[May 09, 2012]

Synygy Puts Retailer on Track to Generate Additional Sales and Control Costs

Synygy, the largest and most experienced provider of sales compensation management (SCM) and other sales performance management (SPM) solutions, today announced that the company has completed the implementation of its SCM software at a top North American broadline retailer to manage commissions for 40,000 sales associates with expectations for future expansion.

Prior to partnering with Synygy, the retailer utilized a homegrown mainframe application and several desktop workarounds to manage the tens of thousands of item-level commission rates on daily sales transactions, which neared two million transactions per day during peak sales seasons. These inflexible systems stifled attempts to improve sales performance because:

• commissions could not be easily altered to reflect decreased margins on marked down products
• commissions could not be easily increased to incent the sale of bundled or add-on products
• processing was limited to a weekly timeframe, which left little time for associates to change their selling behaviors
• there was no automated method for associates to dispute the details of a transaction

"Faced with slim margins and strong competition, some retailers view sales compensation management software as something that they can't afford," said Mark A. Stiffler, Synygy president & CEO. "However, Synygy's SCM software quickly pays for itself through the generation of additional sales by driving desired sales associate behaviors and through the cutting of costs by rapidly calculating countless transaction-level commission scenarios and eliminating thousands of hours of manual processing."

The new system, which was configured by Synygy's implementation services group and installed at the client's data center, allows for:

• easy configuration of commissions for products that are reching the end of their lifecycle
• quick set-up of special rules for bundled and add-on commissions at the item level
• daily processing, even on peak days, within a short processing window that gives sales associates the ability to view their activity much sooner and look-up commission rates on the products they are selling
• initiation of disputes and inquiries by sales associates, along with all related sales transactions, through an integrated workflow application

For more information on Synygy's sales performance management business platform, visit www.synygy.com or e-mail sales@synygy.com.

About Synygy

Synygy provides a comprehensive Sales Performance Management (SPM) business platform that helps companies get "above the cloud" by delivering technology enablement, standards and best practices, and continuous improvement to effectively optimize sales compensation management (SCM) and related SPM business processes. SPM includes sales data management, sales reporting and analytics, sales workflow process management, quotas and objectives management, and territory and channel management. Based in Chester, Pennsylvania, with extensive operations in Europe and Asia, Synygy has 500 employees worldwide and has achieved more than 21 years of success. www.synygy.com

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