(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:17072008

Emircom to Offer Hosted Mobile Email Service to Businesses and
Prosumers in Middle East and Africa (MEA) Region / Contract Represents
First ASP (Application Service Provider) Win in the MEA Region

Royal Tunbridge Wells, Abu Dhabi -- Synchronica plc, an international
vendor of mobile email and synchronization software, has licensed its
award-winning mobile email software Mobile Gateway to Emircom, one of
the top five UAE-headquartered IT / telecoms systems integrators.

Emircom has offices across the MEA region in UAE, Qatar, Saudi Arabia,
Syria, Sudan, Lebanon, and Pakistan and is one of the fastest growing
systems integrators in the region. Emircom will offer a hosted mobile
email and synchronization service to businesses and prosumers in these
countries through its Managed Services arm, M/s Telelogic. The
agreement brings together Synchronica's mobile email technology that
works on standard handsets, with Emircom's in-depth knowledge of these
countries' mobile email requirements.

The contract represents Synchronica's first ASP (Application Service
Provider) win in the MEA region. Emircom has chosen Synchronica's
Mobile Gateway, because it allows users to send and receive email
securely and cost-effectively from mass market handsets without
installing additional software on the device or behind the firewall. It
also supports a wide range of business and consumer email back-ends on
the market including: Gmail, AOL, Yahoo, Hotmail Plus, Microsoft
Exchange 2003 / 2007, Lotus Domino, and Sun Java System Communications
Suite.

Informa predicts that there will be 4.81 billion mobile phone
subscribers by 2012, with the next billion subscribers coming from
emerging markets where PC and fixed-line penetration is low. According
to Informa's 'Middle East and Africa Mobile Opportunities and Forecast
2007' report, the Middle East and Africa region is the fastest growing
mobile market in the world. A new report by Juniper Research (July 12,
2008) projects that mobile revenues in the Middle East and Africa are
set to hit USD 107 billion by 2013, with data services expected to make
up 24 percent of billed service revenue by 2013 compared to nine
percent today.

Debasish Guha Roy, COO at Emircom, comments: "Our customers are always
looking for more efficient ways of working, and we believe that
offering them a cost-effective, highly secure hosted mobile email
service will tick all the right boxes. We've reviewed a number of
mobile email products before selecting Synchronica Mobile Gateway for
its ease of deployment, its zero footprint architecture, and its
ability to work with virtually any phone in use today. We plan to start
offering this secure, hosted mobile email service to customers
immediately."

Lindsey McDonald, ICT Analyst at Frost & Sullivan Africa, comments:
"There's definitely a lot of interest in mobile email from companies
and prosumers, and a service like this that does not require people to
go out and buy expensive mobile phones makes a lot of sense. This
partnership between Synchronica and Emircom will give businesses and
prosumers in the Middle East, Africa, and India a more affordable
alternative to the BlackBerry."

Carsten Brinkschulte, CEO at Synchronica, adds: "The relationship with
Emircom unites our ground-breaking mobile email technology with their
extensive knowledge of their markets' ICT requirements. The result will
be a compelling hosted mobile email service that we are confident will
prove popular in these developing markets."

Synchronica Mobile Gateway offers carrier-grade scalability and
synchronizes contacts, tasks, and calendars, as well as delivering
mobile push email using industry standards SyncML and IMAP. It is
suitable for both consumers and business users and supports a wide

range of consumer and business back-end systems.

About Emircom

Established in 1984, Emircom specializes in Telco, ICT, and ELV
technologies, addressing the service provider, enterprise, and
hospitality & real estate market; business applications; hospitality &
real estate. An ISO 9001:2000-certified company managing over 200
employees, Emircom maintains strategic partnerships with major global
organizations, such as Microsoft, IBM, HP, Cisco, Fujitsu Siemens, and
Computer Associates. Emircom, considered one of the 20 most influential
IT companies in the Middle East, will market IronPort products to the
UAE and KSA as part of its bid to become one of the top ten systems
integrators in the region by 2009 and one of the top 100 globally by
2010.

About Telelogic

Established in 2005, Telelogic has been providing professional and
managed services in the telecom and information communication
technology (ICT) domain to its customers. Telelogoic has its
headquarters in Abu Dhabi and branch offices in Qatar and Saudi Arabia.
Telelogic professional services portfolio includes consulting,
deployment (implementation, integration, customization, localization),
and managed operations (24x7 NOC / SOC, audit, and optimization).

About Synchronica

Synchronica plc develops and markets industry standard mobile email and
synchronization solutions for the vast majority of devices in the
market today. Mobile operators, device manufacturers, and service
providers in emerging and developed markets use Synchronica products to
offer mobile email, PIM synchronization, and backup and restore
services to their consumer and corporate customer base. Products
include the push email and synchronization solution Mobile Gateway and
the mass market device backup solution Mobile Backup. Headquartered in
the U.K., with a development center in Germany and presences in the
USA, Hong Kong, and Dubai. Synchronica plc is a public company traded
on the AIM list of the London Stock Exchange (SYNC.LN). More
information is available at http://www.synchronica.com

CONTACT: Nicole Meissner, Chief Marketing Officer, Synchronica plc
Tel: +44 (0)1892 552 780
Tel: +44 (0)7977 256 412
Fax: +44 (0)1892 552 721
e-mail: nicole.meissner@synchronica.com
WWW: http://www.synchronica.com

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