TMCnet News
Survey: iPhone Consumers Split on Upgrading, Excitement Grows for Apple Inc.'s September AnnouncementPITTSBURGH, Aug. 30, 2016 /PRNewswire/ -- Half of 1,000 iPhone users say they will trade up to the next iPhone, which is expected to go on sale following Apple Inc.'s Special Event on September 7. The number of consumers willing to upgrade to what sources are calling the "iPhone 7" jumped to 51% — up from 22% in March, when Apple launched the 4-inch iPhone SE. Branding Brand, the leading mobile and shopping app platform, conducted a consumer survey to understand excitement around the new products Apple is expected to release in September, including the next-generation iPhone and Apple Watch. Time to Upgrade? "Apple customers have been hesitant to upgrade their smartphones this year," said Chris Mason, co-founder and CEO of Branding Brand. "In March, there was high anticipation that Apple would launch its newest generation of iPhones, but the 4-inch iPhone SE felt like a step back for consumers that enjoy more innovative Apple products." New iPhone Features
"iPhone enthusiasts are craving new features and functionality from Apple's next wave of smartphones," said Mason. "Camera upgrades on iPhones keep getting better, and a dual camera will allow sharper photography. Although people aren't excited about the idea of removing the headphone jack, they might welcome the enhancements rumored to replace it." Apple Watch 2 Of iPhone owners, 11% currently own an Apple Watch, and 39% of those interested in the accessory won't buy unless the cost goes down. "The price reduction of the first Apple Watch has likely contributed to the rise in ownership we saw since March," said Mason. About the Branding Brand Consumer Surveys This online survey was conducted from August 26-28, 2016, with 1,000 U.S. respondents ages 18 to 65, whose current smartphone device is an iPhone. About Branding Brand To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/survey-iphone-consumers-split-on-upgrading-excitement-grows-for-apple-incs-september-announcement-300320127.html SOURCE Branding Brand |