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Subway® To Launch North America Loyalty ProgramMILFORD, Conn., Feb. 22, 2018 /PRNewswire/ -- Subway® asked its most dedicated customers what they want from a loyalty program. They want a program that gives them flexibility in how they earn and redeem. They want more rewards, and a surprise or two. Oh, and they want a completely personalized experience. This March, customers will get just that with Subway MyWay™ Rewards. More than a loyalty program, Subway MyWay Rewards will redefine choice and accessibility to Subway's more than 37 million sandwich and salad combinations. The program will be a customized experience – from how customers join, earn and redeem, to surprise rewards and exclusive offers. "We know time and money are important to our guests," said Subway® Chief Digital Officer Carissa Ganelli. "It's important to us that we deliver a seamless, convenient experience to help our customers get what they want when they want it - and what they want is our delicious, nutritious, and affordable food." With an estimated 28,500 participating restaurants in the U.S. and Canada*, Subway MyWay Rewards will be the largest loyalty program for earning and redeeming rewards in the quick service restaurant industry. Here's how it works:
For more information visit Subway.com, or like and follow us on Facebook, Instagram and Twitter. About Subway® Restaurants Founded by then 17-year-old Fred DeLuca and family friend Dr. Peter Buck more than 52 years ago, Subway is still a family-owned business today working with more than 21,000 dedicated franchisees in communities around the world. Subway® is a registered trademark of Subway IP Inc. *Number reflects the total number of Subway locations in North America, excluding Quebec, which will rollout Subway MyWay™ Rewards before the end of 2018. **Apple and the Apple logo are trademarks of Apple, Inc., registered in the U.S. and other countries. App Store is a service mark of Apple, Inc., registered in the U.S. and other countries. +Google Play and the Google Play logo are trademarks of Google LLC.
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