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STORServer, Inc. Named CRN Emerging Tech Vendor
STORServer Agent for VMware Consolidated Backup and SAN Appliance selected for ability to cut operating expenses, minimize risk and easily adapt to changing business and technology landscapes
COLORADO SPRINGS, CO - July 08, 2008 � STORServer®, manufacturer of the all-in-one suite of Business Continuity Appliances, today announced it has been selected by Everything Channel as a CRN Emerging Tech vendor for its STORServer Agent for VMware® Consolidated Backup and SAN Appliance. CRN's Emerging Tech list captures companies that are delivering high margins for solution providers with innovative and easy-to-use technology that undercuts industry giants.
The STORServer Agent for VMware Consolidated Backup improves manageability of backups and reduces costs by centralizing the backup of VMware ESX servers to TSM servers, thereby eliminating the need to have individual backup clients on each virtual machine or VMware ESX server. The STORServer Appliance for VMware Consolidated Backup uses the Agent and provides a totally integrated solution.
With every feature imaginable in a single integrated solution, the STORServer SAN Appliance, powered by Compellent Storage Center, goes beyond traditional enterprise offerings. A scalable hardware platform features unprecedented flexibility and unlimited growth. Powerful software applications radically reduce the cost of storage acquisition and are managed with a single interface that speeds both common and complex storage tasks.
The STORServer Agent for VMware Consolidated Backup and SAN Appliance were selected for their ability to significantly reduce operating expense, minimize risk and easily adapt to changing business and technology landscapes.
STORServer system, storage and data protection appliances are sold exclusively through a reseller channel. STORServer has a keen focus on delivering industry leading solutions and providing world-class support to resellers, and offers comprehensive support to resellers and their staff from pre-sales to post-sales.
According to the CRN Emerging Tech Survey, the top reasons solution providers add emerging technologies include: the technology is superior to other products in the market segment; the technology compliments a solution providers� existing practice areas; emerging vendors provide better services opportunities; emerging vendors pay better attention to partners; emerging vendors offer higher margins, customers want alternative product choices; and emerging vendors have better joint marketing programs. In addition, 61 percent of solutions providers surveyed plan to increase the number of emerging technology vendors they partner with in the next 12 months.
"New and innovative vendor partners can help spur profitable new ideas that Solution Providers can use to build revenue and customer loyalty, and the CRN Emerging Tech list is where Solution Providers go to find these vendors," said Robert C. Demarzo, senior vice president and editorial director, Everything Channel editorial.
Vendors who make the CRN Emerging Tech list must have an established solution provider program and formal guidelines for recruiting channel partners. They must demonstrate that its direct sales mix is trending down as evidenced by the company�s revenue history, a channel positive or channel neutral strategy for internal sales compensation, and not be a dominant market share player. Final selection to the Emerging Technology list was made at the discretion of the CRN editorial team after a review of the submitted information and conversations with current or targeted partners.
�It is truly an honor to be recognized as an innovative and rising solution provider among this elite group,� said Ellen Rome, vice president of sales and marketing for STORServer. �Our ongoing mission is to help our customers protect their digital information in an environment of ever-increasing complexity. Our Appliance approach offers new opportunities for solution providers to extend their offerings that simplify their customers system, storage and data protection requirements. We will continue to make enhancements to our current product lines and add the best new solutions to meet the needs of our customers.�
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About STORServer®
A privately held corporation located in Colorado Springs, Colorado and the Netherlands, STORServer®, Inc. is an employee-owned manufacturer of the award-winning line of STORServer® Business Continuity Appliances. Awarded the Editor�s Choice Award by WindowsIT Pro Magazine, the Business Continuity Appliances are LAN friendly, enterprise-wide products, which reduce install and management time to just minutes. Formed in 1995 from SSSI, STORServer is recognized as having the leading TSM consultants in the industry. STORServer® sells through a nationwide distribution of partners, who have established themselves as the leaders in product and solution delivery. For press inquiries contact Megan Lawler of Dittoe PR at 317-202-2280 or megan@dittoepr.com. For more information on STORServer® and its products, visit www.storserver.com.
About CRN
CRN provides solution providers and technology integrators with the crucial information and analysis they need to drive their company�s sales. As an advocate for and voice of the IT channel, solution providers turn to CRN first for immediate information. Celebrating its 25th year, CRN is the most trusted source for channel professionals. CRN can be found on the web at www.channelweb.com.
Everything Channel (www.everythingchannel.com, www.channelweb.com)
Everything Channel, formerly CMP Channel, is the global leader in technology sales and serves as the one stop shop for the sales channel that drives 75 percent of technology sales throughout the world. IT suppliers and Solution Providers turn to Everything Channel to manage and accelerate their business. Everything Channel provides the answer to strategy and branding, online marketing, research/market intelligence, lead generation, branded and custom events, education and workflow tools targeted to those who buy and sell through the Channel. Everything Channel is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.
PRESS CONTACT:
Megan Lawler
Dittoe Public Relations
317.202.2280, ext 13
megan@dittoepr.com
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