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Statistics from zanox show significant growth in popularity of online dating sites
Singles looking for love online use the hours at work to search for a new partner. According to statistics gathered by zanox, a leading supplier of performance based online marketing, leads to online dating Web sites are highest between the working hours of 7:00 am and 5:00 pm.
One would expect that consumers would search for love online using dating Web sites in the evening, but in actuality most users click through to dating sites on their lunch break, typically between 11:00 am and 2:00 pm, as well as late afternoon between 4:00 and 6:00 pm. Although there is still activity in the online dating market at night, the number of new members logged in the evening is considerably lower than compared to the hours of daylight.
In addition, zanox�s research found that consumers� willingness to look for love online is also influenced by the seasons. When temperatures drop, online dating traffic rises. Just this Autumn, the number of online dating leads grew by 55 percent from August to September 2008.
Zanox offers affiliate marketing for be2, I wanna Date, Parship, Relatieplanet and Lexa. Web sites can increase traffic to their Web-spot through affiliate marketing, meaning the number of people clicking through to the different dating sites and any profits are easily monitored.
About zanox
ZANOX.de AG is the leading German provider of performance-based online marketing and has established a global presence in all core market segments. Affiliate programs provide companies with global solutions for efficiently marketing products and services on the Internet. More than 2,000 advertisers worldwide rely on zanox�s affiliate marketing solutions and benefit from the company�s local support. zanox�s Web Services help first-class companies across all industries monetize new Internet and mobile applications.
zanox attaches the utmost importance to the quality of its global network of publishers, ensuring it through first-class personal support by industry experts and through fast and transparent compensation. zanox�s �open company� philosophy is being lived every day through several blogs, the zanox wiki and an open API, among other things. Moreover, the GAP campus, which was founded at zanox�s Berlin headquarters in 2008, is serving as an international meeting place for developers and for the Web community.
Since 2007, 60 percent of zanox has been owned by Axel Springer AG and 40 percent by PubliGroupe. Axel Springer AG is Germany�s largest newspaper house, ranks third among her magazine publishers and is also one of Europe�s leading media companies. PubliGroupe AG is an independent, internationally leading group offering marketing, sales and services to media and advertisers, and assists in the implementation of their communication and media strategies by delivering marketing and technology services.
Press contact:
Uwe Bormann, Marketing/PR Director International
zanox.de AG
Stralauer Allee 2
10245 Berlin
Germany
E-mail: presse.de@zanox.com
Phone: +49 351 5633 870
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