|[March 15, 2012]
Starwood Hotels & Resorts' Element Hotels Brand to Launch Bike Charging Stations, Enabling Guests to Power Personal Electronic Devices as They Pedal
STAMFORD, Conn. --(Business Wire)--
Promising "Balanced Living on the Road," Starwood Hotels & Resorts
Worldwide, Inc.'s (NYSE: HOT) Element
Hotels brand has announced an initiative designed to marry Element's
commitment to providing health and fitness options for travelers with
its green design sensibility. Element Hotels is set to pilot
pedal-powered generators on stationary bikes in its fitness centers,
enabling guests to generate electricity and charge their own personal
electronic devices as they work out. The pilot was unveiled in Miami at
the March 15th opening ceremony for Element
Miami International Airport, the newest Element Hotel.
Starwood CEO Frits van Paasschen and Element Hotels executives pedal to create electrical power for a digital ribbon cutting, celebrating the opening of Element Miami International Airport. (Photo: Business Wire)
Starwood President and CEO Frits van Paasschen, an avid biker, attended
the opening ceremony at Element Miami and joined Starwood and Element
Hotels associates in demonstrating the potential for bicycle power. Ten
"Element Green" bicyces were placed in bike generator stands adjacent
to the hotel entrance, as van Paasschen and invited guests took to the
bikes. Their efforts generated enough electricity to power laptops and
flat-screen plasma monitors to create a "virtual ribbon cutting" on
screen. Guests enjoyed tours of the striking new Element Miami hotel
following the ceremony.
Brian McGuinness, Senior Vice President of Specialty Select Brands for
Starwood, commented, "At Element, we're committed to helping guests stay
active, healthy and productive on the road. Since its inception, the
brand has also served as Starwood's green innovation lab. This
initiative perfectly blends these objectives, and we're happy to see
this pilot make its debut at Element Miami International Airport."
Element Miami embodies Element Hotels' commitment to balanced living
with a series of design features and amenities that enhance guests'
wellbeing while offering them tools to be productive and active on the
Guest rooms and public spaces are designed to be bathed in natural
daylight, as guests' mood and productivity are improved in a well-lit
A complimentary healthy breakfast, RISE, offers options including
egg white wraps and fruit smoothies.
Seamless connectivity is offered via free WiFi (News - Alert) in public spaces and
in guest rooms, which also include ergonomic chairs at workstations.
Element offers well-equipped 24-hour fitness centers, saline pools
and Bikes to Borrow.
Guests can work, relax and fuel up on their own schedules, with
kitchens in every room and a fully stocked lobby pantry, with items
About Element Hotels
Accessible, affordable and active, Element Hotels is made to order for
guests in the know and on the go. Its bright design defies convention,
bathing guest rooms and public spaces in natural light. Stylish and
sustainable throughout, Element offers comfort with a conscience and
lots of complimentary signature amenities from its RISE healthy
breakfast to its RELAX evening reception, saline swimming pools and
spacious fitness centers, bikes-to-borrow and electric vehicle charging
Starwood's latest brand innovation, Element made history in 2008 as the
only major hotel brand to pursue LEED certification for high-performance
buildings brand-wide. To date, there are Element hotels in 10 U.S.
markets, with new domestic and international hotels in development.
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