SANTA ANA, Calif., Nov 18, 2008 /PRNewswire-FirstCall via COMTEX/ --
SRS Labs
(Nasdaq: SRSL), the industry leader in surround sound, audio, and voice
technologies, announced today that the iWOW Adaptor for iPod has been selected
as a CES Innovations 2009 Design and Engineering Award honoree in the Portable
Multimedia Accessories product category. The prestigious CES Innovations
consumer technology awards program, which began in 1989, recognizes
achievements in engineering and product design, and is sponsored by the
Consumer Electronics Association (CEA).
(Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)
SRS iWOW Adaptor for iPod is an audio management peripheral that connects
seamlessly to the iPod and delivers a thrilling and immersive music and video
experience over earbuds and headphones. Utilizing state-of-the-art, patented
SRS audio technologies, SRS iWOW for iPod restores the audio cues that are
buried in the original source material so music and videos sound remarkably
more natural, with renewed depth and clarity -- the way they were meant to be
heard.
With the simple push of a button, users hear an amazing difference in
their music, videos and podcasts. The immersive 3D audio, ultra-clear high
frequency definition, and deep, rich bass, will make users say "WOW!" after
just one listen.
SRS iWOW Adaptor for iPod will work with all iPods featuring a 30-pin
connector, starting with the iPod classic, iPod nano 3G, and more.
"We are honored that the Consumer Electronics Association has selected SRS
Labs for one of the industry's highest accolades," said Allen H. Gharapetian,
SRS vice president of marketing. "We are extremely proud of our innovative
iWOW family of products and particularly our new iWOW Adaptor for iPod and it
is gratifying that the leading consumer electronics organization recognizes
how well we have achieved our design goals." Gharapetian continued, "Our
ongoing research and product development efforts are aimed at providing the
most compelling audio experience possible, regardless of the source or
playback environment. SRS audio innovations provide listeners with an
immersive, natural sound -- allowing them to hear their digitally compressed
music and video files the way the producers and artists originally intended
for them to be heard."
Products entered in this prominent program are judged by a preeminent
panel of independent industrial designers, engineers and members of the trade
press. Awards are given to honor outstanding design and engineering in each
year's cutting edge consumer electronics products. Innovations entries are
judged on a product's engineering qualities, its intended function and user
value, aesthetic and design qualities, and its unique and novel features.
The SRS iWOW Adaptor for iPod will be showcased, along with the other
honorees, in a special display at the Sands Expo and Convention Center/The
Venetian, in Booth 72062, as well as in the Grand Lobby of the Las Vegas
Convention Center, during the International CES Show, January 8 through 11,
2009.
SRS iWOW Adaptor for iPod will be available in December 2008 directly from
SRS and through select retailers with a suggested retail price of $99.99.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics. Beginning with the audio technologies
originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide
patents and is recognized by the industry as the foremost authority in
research and application of human auditory principals. Through partnerships
with leading global CE companies, semiconductor manufacturers and software
partners, SRS audio, surround sound and voice processing technologies have
been included in over one billion electronic products sold worldwide including

HDTVs, mobile phones, portable media devices, PCs and automotive
entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio
processing with nine of the top ten name brand flat panel TVs featuring SRS
technology. Additionally, SRS Labs surround sound solutions provide the
professional broadcast and recording industries with high-performance
production, back-haul, storage, and transmission capability. SRS Labs supports
manufacturers worldwide with offices in the US, China, Europe, Japan, Korea
and Taiwan. For more information, visit http://www.srslabs.com.
Except for historical information contained in this release, statements in
this release, including those by Mr. Gharapetian, may constitute
forward-looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events that are
based on management's belief, as well as assumptions made by, and information
currently available to, management. While the Company believes that its
expectations are based upon reasonable assumptions, there can be no assurances
that the Company's goals and strategy will be realized. Numerous factors,
including risks and uncertainties, may affect the Company's actual results and
may cause results to differ materially from those expressed in forward-looking
statements made by or on behalf of the Company. Some of these factors include
the acceptance of new SRS Labs' products and technologies, the impact of
competitive products and pricing, the timely development and release of
technologies by the Company, general business and economic conditions,
especially in Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically disclaims
any obligation to update or revise any forward-looking statement whether as a
result of new information, future developments or otherwise.

SRS Labs, Inc. Contact:
Cyndee Pelino, Sr. Marketing Manager
949-442-5518
cyndeep@srslabs.com

Investor Relations Contact:
Matt Glover, Liolios Group, Inc.
949-574-3860
info@liolios.com

Press Contact:
Chuck Back, Noyd Communications Inc.
310-614-2358
chuck.back@noydcom.com

SOURCE SRS Labs
http://www.srslabs.com

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