|[April 19, 2012]
Sprinklr Launches Social Application Suite for the Enterprise
NEW YORK --(Business Wire)--
the leading social media management partner for enterprises, today
announced the availability of its Social Application Suite (SAS (News - Alert)). The
news of its appointment as a Facebook®
Preferred Marketing Developer and the unveiling of the new module
will allow large enterprises to deliver social marketing and customer
service applications on a global scale, with local flexibility, on
Facebook (News - Alert) and on the Web.
Sprinklr Social Applications Suite (Photo: Business Wire)
"Sprinklr's Social Apps feature allows us to properly manage our social
and loyalty strategy by ensuring all our content creators are able to
streamline their conversations through one platform and at varying
capacities," said Rob
Krin, Digital Marketing and Loyalty Manager at Castrol. "Sprinklr is
the only platform we have seen that can handle these needs in a secure
The Challenge: Managing 1000s of Facebook Pages
The proliferation of social media is leaving global brands with a huge
challenge: executing global campaignsat scale via social networks. The
landscape has changed: first generation social applications were built
for a single Facebook Page per brand, but large enterprises have
hundreds or even thousands of Facebook Pages to manage. Companies that
live and breathe enterprise-wide social everyday know the solution is
more than a technology platform. It's a combination of technology,
strategy, and people that can move as fast as they can, and scale with
them across continents, cultures and crises.
Facebook-optimized SAS provides social marketing and customer service at
scale, allowing enterprises to:
Create, manage, and deploy Facebook applications all from within the
Harness the power of the community using specialized applications to
reduce call center volume and costs
Set levels of permission by roles and geography to ensure that local
marketers stay consistent with larger corporate goals, but have the
flexibility to innovate as needed within their markets.
Lock down the look and feel of a Facebook app, while facilitating
Manage the customer conversations via the Sprinklr interface, routing
issues to all parts of the enterprise, tracking those issues, and
maintaining a unified view of the social customer.
"The addition of the Social Application Suite and our newly appointed
Facebook Preferred Marketing Developer status extends Sprinklr's
position as the company 'most capable' of serving the needs of the
world's largest brands as they do social at scale," said Ragy Thomas,
CEO of Sprinklr.
"Our enterprise partners will now have even greater control to ensure a
consistent brand voice while providing each local market with the
independence they need to maximize effectiveness."
Facebook Preferred Marketing Developer Program
The Facebook Preferred Marketing Developer Program recognizes companies
that have developed technologies in one or more of the following
specialty areas: Page management solutions, ads management solutions,
services and platforms for building socially enabled integrations,
and/or tools for Page Insights analysis. The Preferred Marketing
Developer Program mission is to help developers build products that make
social marketing easier and more effective. Sprinklr was selected for
Pages and Apps.
fundamentally believes that the advent of social technologies changes
every aspect of how businesses connect with their audiences.
The company is relentlessly focused on helping large enterprises adapt
the realities behind their firewall to the new realities of the
socially-networked & empowered customer.
We do so by providing an enterprise-wide Social Media Management System
and related services.
The world's most social global brands choose Sprinklr
to do Social@Scale.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50245150&lang=en
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