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Spreeify unveils its new social advertising platform - SocialActive(tm) Ad Banner Technology
[April 23, 2014]

Spreeify unveils its new social advertising platform - SocialActive(tm) Ad Banner Technology


(NewMediaWire Via Acquire Media NewsEdge) (NewMediaWire) - April 24, 2014 - Los Angeles, Calif. - Spreeify, the Los Angeles-based Social Engagement ad platform, today announced its latest product innovation - SocialActive(TM). A first of its kind, SocialActive(TM) is an engagement-focused advertising technology which enables brands and agencies to create and deploy socially interactive banner ad units via the open networks or the Spreeify Publisher Network. Past customers include etnies, Swarovski, Adobe and more. Live demo and more info at spreeify.com.



For more than 15 years advertisers have suffered from the ever-increasing twin challenges of low engagement and anemic conversion rates in traditional display banners. Rich media advertising provided advertisers options to drive engagement; however, it wasn't until social media that advertisers were able to harness word-of-mouth marketing digitally.

"This technology addresses the need of marrying cost-effective CPM display advertising with the engagement and shopper activation phenomenon of social media," said Spreeify CEO, Ruben Dua.


Social media has become the most effective form of expression and discovery -- and an immensely powerful driver of e-commerce transactions. In fact, 7/10 online purchases happen as a result of social referrals (Gartner) and 9/10 customers recommend brands after social media interactions (Business Insider).

"Advertisers have never been more empowered to drive engagement-focused display advertising. The release of our new SocialActive(TM) technology gives consumers an instant voice, an immediate connection to the brand, and vice-versa," said Mark Laing, Spreeify Chief Advertising Officer.

The Spreeify patent-pending SocialActive(TM) technology allows advertisers to embed social engagement options (Facebook, Twitter, Pinterest share/follow buttons) directly into IAB-standard HTML5 advertising units and monitor reporting via the proprietary Spreeify dashboard. This ability to self-create interactive banners via the Spreeify's BannerDev(TM) technology is a unique value proposition since it saves thousands of dollars on custom HTML5 development and allows smart reporting via the Spreeify dashboard. Advertisers benefit by being able to receive and measure social engagement and ultimately the additional social conversions resulting from the campaign.

"Spreeify's social twist to traditional display advertising is powerful, smart and timely. It turns low-cost CPM ads into measurable social engagement," said Brian Liu, Chairman of LegalZoom.

Small and large brands alike are benefiting from Spreeify's SocialActive(TM) platform by being able to harness the power of word of mouth marketing, social discovery and brand evangelism to achieve higher rates of shopper activation and customer transactions. The company is currently bringing on brands and agencies on an invitation-only. More info at spreeify.com.

About SpreeifySpreeify is an engagement-focused advertising platform that boasts the patent-pending SocialActive(TM) banner advertising technology which allows advertisers to embed and track social engagement actions directly into IAB-standard HTML5 banners. Customers include medium-size and large companies alike including Adobe, Journeys, etnies, Swarovski, Gaiam, Genesco, Papyrus and more. The company has offices in Los Angeles, Mountain View and New York. More information at spreeify.com..

Contact:Mark LaingChief Advertising OfficerSpreeifyemail  c. NewMediaWire, LLC

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