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Specific Media Selects IBM Balanced Warehouse(TM) to Bring Enhanced Business Intelligence Capabilities to Online Advertising Industry
(Market Wire Via Thomson Dialog NewsEdge) ARMONK, NY, December 19 / MARKET WIRE/ --
IBM (NYSE: IBM) today announced that Specific
Media, one of the leading online advertising networks, has selected the IBM
Balanced Warehouse to analyze large volumes of advertising data using
advanced analytics and predictive modeling techniques. This analysis is
integrated into Specific Media's sophisticated targeting technology
platform, enabling the company to efficiently target consumers with
increased accuracy.
Utilizing its broad network and powerful targeting technologies, Specific
Media helps Fortune 500 advertisers reach highly specific audiences such as
business-minded men, ages 25-54, living in large metro areas. IBM's Balanced Warehouse is helping the company offer brand
advertisers a complete -- and accurate -- targeting solution, combining
demographic, behavioral, contextual, and geographic methods.
"Since its inception, Specific Media has been at the forefront of the
advertising industry in offering tools and technologies that support the
most successful online advertising campaigns," said Daryl McNutt, vice
president, client services, Specific Media. "We selected IBM's Balanced
Warehouse Solution based upon its ability to easily manage complex data in
real-time. We expect to leverage this data to continually optimize our
clients' campaigns, delivering highly targeted results and unparalleled
ROI."
"Online advertising generates large volumes of consumer data that cuts
across demographics, buying behaviors and geographies, and advertisers
require accurate, detailed analysis of this information to make informed
business decisions," said Arvind Krishna, vice president, IBM Data Servers.
"IBM's Balanced Warehouse helps Specific Media and its clients to gain
immediate business insight to further enhance their competitive
advantages."
IBM's Balanced Warehouse offers capabilities that enable customers to
continuously manage data, from current details to aged summaries, and
transform it into information-led business initiatives. The IBM Balanced
Warehouse is a combination of IBM DB2 Warehouse software, hardware and
storage technologies that are optimized to meet a wide range of dynamic
warehousing requirements.
For more information on IBM's Balanced Warehouse initiative:
http://www-306.ibm.com/software/data/db2bi/balanced-warehouse/
About Specific Media
Specific Media, the advertising industry's fastest-growing interactive
media company, enables advertisers to target consumers based on
demographics, behaviors, geographic locations and/or the contextual
relevance of websites visited. Specific Media works with many of the
Fortune 500 brands including seven of the top 10 companies. Specific
Media's network reaches more than 130 million U.S. monthly unique users and
includes more than 450 premier brands such as: ABC, CBS, FOX, ESPN, Major
League Baseball, Sportsline.com and VIACOM. For additional information,
visit www.specificmedia.com.
IBM, DB2, DB2 Warehouse, Balanced Warehouse and the IBM e-business logo are
trademarks or registered trademarks of International Business Machines
Corporation. For a list of additional IBM trademarks, please see
www.ibm.com/legal/copytrade.shtml.
All other company, product or service names may be trademarks or registered
trademarks of others. Statements concerning IBM's future development plans
and schedules are made for planning purposes only, and are subject to
change or withdrawal without notice. Reseller prices may vary.
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Contact:
Rose Maciejewski
Ruder Finn
(310) 882-4002maciejewskir@ruderfinn.com
Lizette Kodama
IBM Media Relations
914-766-1347
Copyright 2007 Market Wire, Incorporated
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