[October 29, 2008]

SONY: Is it a ball? Is it an egg? No, it's Rolly!

Oct 29, 2008 (M2 PRESSWIRE via COMTEX) --
Meet Rolly, the unique dancing portable audio player from Sony, is set to reach UKstores on 29th October, having amazed, enthralled and captivated gadget lovers around the world.

Rolly has become an internet sensation, with fans uploading hundreds of YouTube clips demonstrating the unique interactivity that that makes it the must have toy for grown ups. Rolly has already been named by gadget magazine, Stuff, as 2008 aEUR~Cool Toy of the Year' before it had even been released in the UK, and has prompted lots of pre-orders to the Sonystyle.co.uk website.

About Rolly
Rolly loves dancing to any type of music, any way you want. Rolly also loves playing music; either from its 2GB memory, or wirelessly from audio devices such as mobile phones and PCs, via Bluetooth.

Rolly's unique movement is made possible by its six moving parts consisting of wheels, arms and shoulders which work in unison to create its movement, rotating through 180 degrees, spinning and waving its arms whilst its two rings of light pulsate to music and are capable of displaying 700 different colours.

Whilst Rolly's dance moves are a sight for the eyes, Sony's audio expertise means that whether Rolly is dancing the cancan or rocking out to thrash metal, its two 20mm speakers use neodymium magnets to ensure crisp and clear sounds for the ear from any angle, perfect for any large room.

Holding up to 520 four minute songs, Rolly will provide up to five hours of continuous playback and last up to four hours when music and movement are combined. Users can even shake Rolly to enter shuffle mode or turn its wheels to change Rolly's track or volume.

Rolly comes with its own software called Rolly Choreographer which analyses any piece of music and designs a tailor made dance routine. Users can also create their own routines with the software, making Rolly dance just how you want it to.

Dave Andrews, General Manager for Audio at Sony Consumer Electronics, United Kingdom Limited said "We're thrilled to be launching the highly-anticipated Rolly in the UK. Whenever people see Rolly in action, they never fail to be amazed. The scope for interacting with the device is almost limitless, making it the perfect toy."

Rolly is available exclusively at Sony Centres and Sonystyle.co.uk from 29 October 2008.
NOTES TO EDITORS
The Rolly will be available from UK Sony Centres and Sony Style in black or white from 29 October.
Spokespeople and images available upon request.
Key technical specifications
Dimensions
(Approx.): 4 1/8 x 2 9/16 x 2 9/16" (104 x 65 x 65mm)
Weight
(Approx.): 11 oz (300g) (the battery included)
Speaker dimensions
20mm (diameter)
Batterytype
Lithium Ion battery 1560mAh
Batterycharging
USB based charging
Power handling capacity
Only music: approx. 5 hours. Music and motion: approx. 4 hours
Bluetooth Receive function
A2DP (Audio Streaming); AVRCP (Operate music in the Mobile Phone & PC Play/Stop/Volume+/-); SPP (Serial Port Profile)

Operating system compatibility
Rolly Choreographer Ver.1.0; Windows Vista Home Basic/Home Premium/Business/Ultimate; Windows XP Home Edition/Professional (with SP2); Media Centre Edition 2004&2005 (with SP2)

USB port
Hi-speed 2.0
Memory type
2GB built-in flash memory
Supported audio formats
MP3, AAC (DRM free)
Frequency range
MP3: 32 to 320kbps variable bit rate compliant; AAC: 16 to 320kbps variable bit rate compliant
Speaker output
1.2W x 1.2W
Colour options
White, Black
Environmental Info
Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way. This approach can broadly be divided into three areas:

Environmental
Information: 3Ps
CONTACT: Jackie Antas/Alex Wilkinson/Jessica Carlin, Borkowski
e-mail: Audio@borkowski.co.uk
Tel: +44 (0)20 7404 3000
Rachel Moule, Sony UK
e-mail: Rachel.Moule@eu.sony.com
Tel: +44 (0)1932 817265
M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

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