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Sony Ericsson unveils the C510 Cyber-shot(TM) and introduces Smile Shutter(TM) technology
Jan 08, 2009 (Hugin via COMTEX) --
Sony Ericsson today announces its first mobile phone with Smile
Shutter(TM) technology, wrapped up in its most affordable
Cyber-shot(TM) phone to date; the C510 Cyber-shot(TM). The Smile
Shutter(TM) technology will also be added to the 8.1 megapixel camera
phone C905 Cyber-shot(TM), launched in November 2008.
Las Vegas, USA - January 7, 2009 - Sony Ericsson today introduces the
beautifully simple C510 Cyber-shot(TM), its most affordable
Cyber-shot(TM) phone to date, and an application upgrade to the C905
Cyber-shot(TM) phone, currently at the top of the charts across the
globe.
The Sony Ericsson Cyber-shot(TM) portfolio has topped 32 million
handsets sales worldwide demonstrating Sony Ericsson's market
leadership in bringing exciting new camera phone technology to
consumers around the world.
The C510 Cyber-shot(TM) will make Sony Ericsson's camera phone
experience accessible to even more consumers and markets worldwide.
C510 Cyber-shot(TM)
More consumers can now enjoy the Cyber-shot(TM) experience, without
compromising on quality. Sony Ericsson continues to push design and
innovation, as well as work with the best partners in the industry,
to provide existing consumers and consumers in new markets the chance
to enjoy the benefits of mobile photography.
The accessible C510 Cyber-shot(TM) handset is jammed packed with the
highest quality imaging technology and encased in a stylish handset
design expected from Sony Ericsson.
Beautifully simple C510 Cyber-shot(TM) features include:
* Reliable 3.2 megapixel Cyber-shot(TM) camera
* Smile Shutter(TM) - clever technology that detects a person's
smile and immediately takes the photo!
* Face Detection - focusing technology of up to three faces at a
time
* Auto-rotation - alter the landscape and portrait view by rotating
the mobile phone
* Snapfish by HP - pre-installed application allows users to send
print orders from the phone to Snapfish and have quality photo
prints delivered to their homes.
* YouTube(TM) enabled - upload your videos and images straight to
the web
* Photo Fix - adjust light balance, brightness and contrast
simultaneously
* SMS conversation style - see your entire SMS conversation history
at a glance
* Slide in lens cover and illuminated imaging Shortcuts
* Auto focus - take the best shot
"We have been leaders and innovators in the camera phone segment
since the company was started," said Sven Totte, Head of Imaging
Marketing at Sony Ericsson. "Now we are delighted to unveil the C510
Cyber-shot(TM), our most accessible Cyber-shot(TM) phone to date
which includes a host of new features normally found on more premium
phones. Features like Smile-Shutter(TM), YouTube integration and
Snapfish by HP integration make the C510 Cyber-shot(TM) a really fun
mobile phone to use. This phone will enable us to engage new markets
and consumers to our Cyber-shot(TM) phone experience."
C905 Cyber-shot(TM) upgrade
The fantastic C905 Cyber-shot(TM) phone is now even better thanks to
new software announced today by Sony Ericsson. The 8.1 megapixel
camera phone has received tremendous feedback across the globe.
This upgrade is designed to add extra value to a consumer's camera
phone experience, and make a fantastic product even better. Consumers
who already own a C905 Cyber-shot(TM) phone can easily download the
new applications from mid-February 2009 at www.sonyericsson.com .
Capture the spontaneous moments in life with the C905
Cyber-shot(TM) upgrade, which features:
* Smile Shutter(TM)
* YouTube(TM)
* WayFinder 8
* Snapfish by HP - high quality, best value prints. Place print
orders directly from the mobile phone - no memory cards, cables
or offload needed
* SMS/MMS conversation style - users can switch between the generic
inbox or conservation chat where the entire message chain is
presented at a glance.
Also announced today is a new colour of C905 Cyber-shot(TM), Tender
Rose, available from Q1 2009 in selected markets and IM502, a new
camera phone tripod, available in stores now.
The C510 Cyber-shot(TM) supports GSM/GPRS/EDGE 850/900/1800/1900 and
UMTS/HSPA 850/1900/2100. C510 Cyber-shot(TM) will be available in
selected markets from Q1in the colours Future Black and Radiation
Silver.
- ENDS -
The Sony Ericsson C510 Cyber-shot(TM) at a glance
+--------------------------------------------------------+
| Camera | 3.2 megapixel camera |
| | Auto focus |
| | Up to 3.2x digital zoom |
| | Smile Shutter(TM) |
| | Face detection |
| | Photo fix |
| | Photo light |
| | Video light |
| | Picture blogging |
| | Video blogging |
| | Video recording |
|-------------------------+------------------------------|
| Music | Media player |
| | Album art |
| | Mega Bass(TM) |
| | PlayNow(TM) |
| | TrackID(TM) |
| | Bluetooth(TM) stereo (A2DP) |
| | Music tones (MP3/AAC) |
|-------------------------+------------------------------|
| Web | Access NetFront(TM) Web |
| | browser |
| | Web feeds |
| | Photo feeds |
|-------------------------+------------------------------|
| Communication | Speakerphone |
| | Polyphonic ringtones |
| | Vibrating alert |
| | Video calling |
|-------------------------+------------------------------|
| Messaging | Email |
| | Picture messaging (MMS) |
| | Predictive text input |
| | Sound recorder |
| | Text messaging (SMS) |
| | Instant messaging |
| | Microsoft(R) Exchange |
| | ActiveSync(TM) |
| | Chat view |
|-------------------------+------------------------------|
| Design | Navigation key |
| | Auto rotate |
| | Picture wallpaper |
| | Wallpaper animation |
|-------------------------+------------------------------|
| Entertainment | Media |
| | YouTube(TM) |
| | 3D games |
| | Motion gaming |
| | Java |
| | FM radio with RDS |
| | Video streaming |
| | Video viewing |
|-------------------------+------------------------------|
| Connectivity | Bluetooth(TM) technology |
| | Modem |
| | Synchronisation |
| | USB mass storage |
| | USB support |
|-------------------------+------------------------------|
| Location-based services | Geo tagging of photos |
| | (cell-id) |
| | Google Maps(TM) |
|-------------------------+------------------------------|
| Organizer | Alarm clock |
| | Calculator |
| | Calendar |
| | Flight mode |
| | Notes |
| | Phone book |
| | Stopwatch |
| | Tasks |
| | Timer |
|-------------------------+------------------------------|
| Accessories | In-Box: |
| | |
| | * C510 |
| | * Battery |
| | * Battery Charger |
| | |
| | Optional: |
| | IM502 Camera Phone Tripod |
| | |
| | Stereo Bluetooth(TM) Headset |
| | HBH-PV715 |
| | |
| | Digital Photo Frame IDP-100 |
|-------------------------+------------------------------|
| Facts and Figures 1)2) | Size: 107 x 47 x 12.5 mm |
| | Weight: 92 grams |
| | |
| | Colours: |
| | Future Black |
| | Radiation Silver |
| | |
| | Main screen: 262,144 colour |
| | TFT, scratch-resistant |
| | Resolution: 240 x 320 pixels |
| | Size: 2.2 inches |
| | |
| | Phone memory: Up to 100MB |
| | Memory card support: Memory |
| | Stick Micro(TM) (M2(TM)) |
| | |
| | Talk time GSM/GPRS: Up to 10 |
| | hrs |
| | Standby time GSM/GPRS: Up to |
| | 400 hrs |
| | |
| | Talk time UMTS: Up to 4 hrs |
| | Standby time UMTS: Up to 350 |
| | hrs |
| | |
| | Video call time: Up to 2 hrs |
| | 20 min |
| | |
|-------------------------+------------------------------|
| Availability and | Networks |
| versions | C510: |
| | GSM/GPRS/EDGE 900/1800/1900 |
| | UMTS/HSPA 2100 |
| | |
| | C510a: |
| | GSM/GPRS/EDGE |
| | 850/900/1800/1900 |
| | UMTS/HSPA 850/1900/2100 |
| | |
| | C510c: |
| | GSM/GPRS/EDGE 900/1800/1900 |
| | |
| | Available in selected |
| | markets from Q1 2009. |
+--------------------------------------------------------+
Legal
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type
of SIM card, connected accessories and various activities e.g. games.
Kit contents and colour options may differ from market to market. The
full range of accessories may not be available in every market.
(C) Sony Ericsson Mobile Communications AB, 2009.
The liquid identity, TrackID and PlayNow are trademarks or registered
trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman,
Mega Bass and Smile Shutter are trademarks or registered trademarks
of Sony Corporation.
Ericsson is the trademark or registered trademark of
Telefonaktiebolaget LM Ericsson.
TrackID is powered by Gracenote Mobile MusicID. Gracenote and
Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG
Inc.
Picture blogging is powered by Blogger. Blogger, YouTube and Google
Maps are trademarks or registered trademarks of Google Inc. Google is
a trademark or registered trademark of Google Inc.
Snapfish, the Snapfish logo, and other Snapfish graphics, logos, and
service names are trademarks of Snapfish.
Java and all Java-based trademarks and logos are trademarks or
registered trademarks of Sun Microsystems, Inc.
Microsoft and Exchange ActiveSync are trademarks or registered
trademarks of Microsoft Corporation.
Other product and company names mentioned herein may be the
trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to
change without prior notice.
Sony Ericsson is a top global industry player with sales of over 100
million phones in 2007. Diversity is one of the core strengths of the
company, with operations in over 80 countries including manufacturing
in China and R&D sites in China, Europe, India, Japan and North
America. Sony Ericsson was established as a 50:50 joint venture by
Sony and Ericsson in October 2001, with global corporate functions
located in London. For more information about Sony Ericsson, please
visit www.sonyericsson.com
FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Global Communications & PR
Mattias Holm: +44 208 762 6065
General Press: +44 208 762 5858
E-mail: press.global@SonyEricsson.com
Product images: www.sonyericsson.com/press
This announcement was originally distributed by Hugin. The issuer is
solely responsible for the content of this announcement.
SOURCE: Sony Ericsson
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