[June 16, 2008]

SONY BMG Music Entertainment Selects Mozes for Mobile Marketing Initiative

(Marketwire Via Acquire Media NewsEdge) PALO ALTO, CA, June 16 / MARKET WIRE/ --

Mozes, (www.mozes.com), the service that
connects people to what they love right from their mobile phones, has been
selected by SONY BMG MUSIC ENTERTAINMENT for the creation and
implementation of a series of comprehensive mobile marketing initiatives.

SONY BMG will use Mozes to power interactions between artists and their
fans, building fan loyalty and driving new commerce opportunities. Using
Mozes, SONY BMG can now easily create and deploy a variety of mobile
campaigns involving text messaging, voice and the web for its diverse
artists.

"Mozes gives us a great way to help fans connect with their favorite
artists through their mobile devices," said Thomas Hesse, President, Global
Digital Business and U.S. Sales, SONY BMG MUSIC ENTERTAINMENT. "For
example, an artist can send text message updates to fans, and fans can use
their mobile phones to leave text and voice messages for artists, as well
as to check out messages left by others. The service can also facilitate a
wide range of interactive events, including text polls through which fans
can develop consensus about their favorite tracks or performances. It's an
interesting piece of the overall marketing puzzle, and we are happy to be
working with them."

"Being able to communicate directly with customers on the mobile phone
creates a powerful connection that fosters outstanding engagement and
loyalty," said Dorrian Porter, CEO of Mozes. "In music, that relationship
is even more important because the fan-artist connection is so personal. We
are excited to be working with SONY BMG to power campaigns that will not
only generate revenue, but deliver an amazing service for SONY BMG artists
to connect with their fans."

About Mozes, Inc.

Founded in 2005, Mozes is the service that connects people to what they
love right from their mobile phones. Comprehensive mobile campaigns that
incorporate voice, text and the web are built on an easy-to-use marketing
platform and are further extended by online widgets that integrate a mobile
campaign with online properties like MySpace and Facebook. Using Mozes

anyone -- from bands to fans to brands -- can make their campaigns,
promotions or events more powerful and interactive using the mobile phone
and the web. Initially focused on the music industry, Mozes is used by
nearly 4,000 major label and independent artists, including Chris Brown,
Colbie Caillat, Daughtry, Nelly and Rascal Flatts. Mozes is
permission-based, spam-free and cost-free to consumers. The desirability of
reaching consumers via cell phone is growing according to eMarketer which
projects U.S. spending on mobile marketing to reach $4.4 billion by 2011.
Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.

About SONY BMG MUSIC ENTERTAINMENT

SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with
a roster of current artists that includes a broad array of both local and
international superstars, as well as a vast catalog that comprises some of
the most important recordings in history. SONY BMG MUSIC ENTERTAINMENT is
50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.

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For more information contact:
Andrea Roesch
for Mozes, Inc.Email Contact
650 644 1700
John McKay
SONY BMG MUSIC ENTERTERTAINMENT
212.833.5520

Copyright ? 2008 Marketwire

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