Sonalika cruises in with Rs 5.45-lakh MUV Rhino
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[January 12, 2006]

Sonalika cruises in with Rs 5.45-lakh MUV Rhino

(Times of India, The (KRT) Via Thomson Dialog NewsEdge) Jan. 12--NEW DELHI -- The already over-crowded passenger vehicle market in India witnessed the entry of a new price warrior on Wednesday. Sonalika group -- a leading players in the Indian tractor market --drove into the high-growth multi-utility vehicle (MUV) segment with a home-grown product Rhino, sporting an entry-level price of Rs 5.45 lakh.



The Rhino, powered by a 2-litre Isuzu engine sourced from Hindustan Motors, will be available for commercial sales from January-end, Sonalika group chairman LD Mittal said. "We will start sales in Punjab and Himachal Pradesh and move into the Delhi market by april 2006," he said.

"We will be sourcing the Isuzu engines from HM for Rhino. In addition, we are also developing our own common rail direct injection (CRDi) engines, which will be introduced in the Rhino by year-end," Mittal said.



...The vehicle is being produced by Sonalika group's utility vehicle making arm International Cars and Motors (ICM). The Rhino will be available in three versions with the top-end variants being priced at Rs 6.85 lakh.

The company, which has set up a Rs 200 crore plant in Himachal Pradesh for manufacturing the Rhino in technological collaboration with the UK's MG Rover, said it hoped to sell 5,000-6,000 units in the first year.

Mittal also announced that Citi group has bought 20 percent stake in ICM and another 10 percent in its tractor-making arm International Tractors, but refused to divulge details about the transactions.

..."Apart from this, another investment group from the UK will pick up an additional 10 percent stake in both the companies," he added. The Rhino-Rover will be the first made-in-India SUV to be priced in the Rs 5-6 lakh range.

In comparison, the Mahindra Scorpio and Tata Safari both sport an entry-level tag of around Rs 7-7.5 lakh. While Scorpio's top-end versions cost around Rs 8.5 lakh, the Safari's tag runs up to Rs 12 lakh.

"We have always been known as the price warriors in the market. With this aggressive price tag, we are trying to replicate our success in the tractor market," Mittal said.

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Discussions:
i like the car plz send price list

nandish
9880739753
 
12/9/2007 6:39:02 AM
Plz send the price list and model of the vehicle.I am interested to purchase.
 
8/18/2008 7:48:33 AM
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