[December 17, 2014]

SoMedia Launches Scalable Video Integration with Leading Social Relationship Platform Hootsuite

SoMedia Networks (TSX-V:VID), the pioneer of cloud-based scalable video production solutions, today announced the launch of the Scalable Video App for Hootsuite, integrating its solution to deliver video production, marketing and analytics services with the world's most widely used social relationship platform, Hootsuite.

Scalable Video for Hootsuite enables users to order custom video content, directly from their Hootsuite dashboard, produced anywhere across North America, in any volume, delivered in just 14 days. Using the app, Internet and social media marketers can schedule and deploy custom video players to their social networks, using video content produced for them by SoMedia, from existing video libraries, or their YouTube (News - Alert) channels. Users can also access real-time video analytics right from their Hootsuite dashboard, providing them with key metrics so they can measure campaign effectiveness and video ROI.

"Video is the most engaging form of content on social channels and marketers are seeking out ways to increase their use of video," said Ben Pickering, President and co-CEO of SoMedia Networks. "By making our Scalable Video App available through Hootsuite we are making it seamless for marketers within any organization to order and produce custom video contnt, quickly deploy those videos onto social networks, and monitor the performance with quantifiable ROI metrics."

Social media monitoring and social media management platforms have grown in both popularity and use over the past 5 years. Hootsuite is used by 10 million customers in more than 175 countries, and by marketers representing almost 75 percent of the Fortune 1000. In the US, 90 percent of companies with more than 100 employees will use social media marketing this year, according to eMarketer; and according to a recent survey by Harris Poll, more than 80 percent believe social media marketing is a necessity.

The inclusion of video content in campaigns enhances the effectiveness of social media and content marketing initiatives. Scalable Video for Hootsuite lets you upload, schedule, and share videos directly from the Hootsuite dashboard and delivers powerful real-time video analytics to determine video engagement, including video plays, drop-offs and completion rates, social metrics, geography, device and more.

About SoMedia Networks

SoMedia Networks, the creator of Scalable Video, has reengineered how businesses access video content creation, production and deployment. The cloud-based SoMedia Platform allows businesses, brands and media to easily order the production of custom video content at scale and volume, anywhere, on demand, with rapid turnaround, and at a fraction of current costs.

SoMedia provides Scalable Video as an integrated solution to corporate partners, as a resale solution through thousands of web marketing firms and directly to digital agencies and millions of SMBs across North America. For more information, visit www.somedia.net.

About Hootsuite

Hootsuite is the world's most widely used social relationship platform. More than 10 million users, including 744 of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard. For more information, visit www.hootsuite.com.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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