Social Media Release: IBM Broadens Product Lifecycle Management Offerings to Help Companies Integrate, Simplify, and Speed Product Development
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[July 29, 2008]

Social Media Release: IBM Broadens Product Lifecycle Management Offerings to Help Companies Integrate, Simplify, and Speed Product Development

(Marketwire Via Acquire Media NewsEdge) ARMONK, NY, July 29 / MARKET WIRE/ --

IBM (NYSE: IBM) today announced it will
significantly increase product lifecycle management (PLM) resources by
offering clients access to nearly 3,000 PLM practitioners across its
software, services, research and development divisions.

Companies continue to aggressively invest in areas such as new product
development. To help clients speed up new product introductions, IBM has
intensified its PLM resources to include:

-- Ten Global PLM Centers of Excellence.
-- A Dassault Syst?mes and IBM focused International Competency Center.
-- A team of more than 2,000 PLM service consultants and technology
experts.
-- A group of 60 PLM industry experts as part of IBM's research and
development organization.


IBM is also deepening its commitment to sell and support Dassault Syst?mes
(NASDAQ: DASTY) (Euronext Paris: #13065, DSY.PA) PLM software offerings
with the new V6 platform, which will help address a company's PLM business
process challenges of global product development and manufacturing as
follows:

-- Global Collaborative Innovation - ENOVIA provides an integrated
platform for the management of a product lifecycle and its related business
processes. PLM business processes include among many compliance and
governance, global sourcing, and management of a product's intellectual
property. The V6 platform also incorporates 3DLive, a 3-D environment to
search, communicate and collaborate on product and manufacturing data over
the Internet.

-- Virtual Product Design - CATIA is a product definition and simulation
offering that includes elements of a product's system architecture. This
architecture outlines the structure and behavior of a product including
physical concepts, detailed mechanical shapes, and product behavior
components. Using advanced simulation techniques, these components are
tested to help predict product behavior and optimize product design.

-- Digital Manufacturing and Production - DELMIA provides a process
development and simulation environment to help maximize manufacturing
production systems. From 3D processes and resource planning solutions to
virtual programs to help better assign manufacturing resources using
virtual design tools, DELMIA helps companies deliver customized, lean
manufacturing systems.

-- 3D Virtual Product Documentation - 3DVIA includes web-enabled
offerings such as 3Dvia Composer, for use in the definition of 3D annotated
content for technical publications, manuals and work instructions. This
content can be delivered as part of web-based applications or traditional,
document-centric applications.


"As a company that develops products across multiple geographical regions,
we seek to combine our collaborative development process, bill of materials
requirements and digitally designed models into one platform that is easy
to use and access," said Rick Sturgeon, executive director, Global
Engineering Operations, for the Automotive Experience business of Johnson
Controls, Inc.

"In evaluating the Dassault Syst?mes' V6 portfolio, we see the promise of a
platform based on a much improved user interface and ease-of-use," added
Sturgeon.

"Clients can bet on IBM's expertise to help them integrate PLM
applications into existing technology investments while ensuring that
products will be delivered on time," said Albert Bunshaft, vice president,
IBM Product Lifecycle Management.

The Future of PLM

IBM predicts the PLM segment will expand beyond the focus on engineering
software
to a multi-disciplinary enterprise practice integrating the following
technology components:

A Common Platform: A traditional PLM environment typically includes
anywhere from twenty to forty applications from authoring and simulation to
business applications such as enterprise resource planning tools. Today's


product development process requires careful orchestration of mechanical,
software and electrical components into an integrated system often referred
to as mechatronics. This orchestration takes place across a supply chain of
hundreds of partners and suppliers who require a service oriented
architecture (SOA) or common platform to make information sharing easy.

With Websphere Process Server, companies can build a SOA foundation to help
integrate PLM applications with legacy and enterprise business systems.



Dassault Syst?mes V6 applications are built on a SOA-compliant platform to
ensure open access and effective integration to enterprise applications.

Tagging customer preferences in the Web 2.0 and virtual world:

Social networking and business intelligence tools will become an integral
part of the PLM process. As companies aim to study market and customer
needs, designers can use web-based tools, such as web logs and wikis, to
collect user preferences.

By providing IBM Lotus Sametime instant messaging capabilities such as part
of the Dassault Syst?mes V6 user interface, engineering teams can instantly
review and collaborate on product changes before resources are expended on
manufacturing.

Second Life is emerging as an experimental design platform for industries
with short design cycles such as fashion retail. A retail designer can
use Second Life to test new concepts with consumers directly by quickly
producing virtual samples and sharing them with targeted communities. The
instant sharing of virtual samples will accelerate product feedback and
reduce the number of turned down, physical samples that often end up as
textile waste.

IBM's PLM Centers of Excellence
(http://www-03.ibm.com/press/us/en/pressrelease/22624.wss) comprise the
largest global network of PLM experts. In these Centers, companies can
safely test new PLM concepts and develop a PLM business strategy using
industry benchmarking studies to identify a company's current PLM
performance levels against competitors or partners.

For more information about IBM please visit www.ibm.com and
www.ibm.com/solutions/plm

For Dassault Syst?mes please visit http://www.3ds.com.

IBM WebSphere, Information Management (DB2), Rational, Tivoli, and Lotus
are trademarks of International Business Machines Corporation in the United
States, other countries or both.

CATIA, DELMIA, ENOVIA, SIMULIA, SolidWorks and 3D VIA are registered
trademarks of Dassault Syst?mes or its subsidiaries in the US and/or other
countries.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=806806

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Contact:
Elena Fernandez
IBM Software Group
617-693-1606elena_fernandez@us.ibm.com

Copyright ? 2008 Marketwire

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